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ToggleEthereum struggles to find a suitable slogan
Although Bitcoin is often called "digital gold", some people believe that Ethereum has not yet found the same concise and powerful advertising slogan, so it may not be able to attract older people in the traditional financial market and become a major factor in the Ethereum spot ETF. obstacle.
Where are the simple slogans?
Ethereum lacks an “easy-to-understand” tagline to attract older investors. Glassnode analyst James Check believes that "despite years of efforts, Ethereum still does not have a quick and easy-to-understand advertising slogan."
Bloomberg ETF analyst Eric Balchunas echoed: "Is there such a simple sentence for Ethereum? If so, what is it?" How can investors aged 60 to 80 clearly understand the value of Ethereum, which will be the Ethereum spot ETF One of the main challenges to success.
Bitcoin is much simpler: digital gold
Bitcoin’s marketing slogan has always been straightforward: Bitcoin is digital gold, something investment managers can easily communicate to their older clients. Balchunas pointed out that Ethereum lacks the same simple and easy-to-understand sales pitch.
How to explain Ethereum’s complexity
On Bankless, Bitwise Chief Investment Officer Matt Hougan discussed the difficulty of explaining the differences between Bitcoin and Ethereum to newbies. Many people think they are different currencies, like the dollar and the euro, which can cause confusion.
Matt Hougan suggests using an analogy related to software companies to simplify the explanation. He compared Bitcoin and Ethereum to different software companies, such as SalesForce and Microsoft, which use software in different ways. Hougan stressed that each crypto-asset is both an asset and a blockchain and is optimized in a different way, similar to how software companies optimize their products.
How to differentiate between Bitcoin and Ethereum
Hougan pointed out that Bitcoin is often used as a store of value and a hedge, while Ethereum is used to enter decentralized finance (DeFi) services. However, such a distinction still fails to provide a simple and compelling sales pitch.
How about using this for now? ETH is digital oil
Others in the industry have different ideas. Adam Cochran, a partner at Cinneamhain Ventures, suggested: "Ethereum is like digital oil. It is the fuel that makes decentralized protocols run. It is productive and profitable."
ETH price stalls after SEC approval
Before the SEC approved the ETF, Ethereum soared nearly 20% in a week, but after it was officially approved, the price began to decline. Additionally, despite the approval, none of the publishers have started trading the products yet. All parties still have different expectations for its market performance.
