Hot shopping is coming
"Chaopin" is China's first emerging platform for group purchase of digital collections. The unique group purchase method encourages users to share and recommend, which has led to a rapid expansion of the user base. At the same time, it cooperates with well-known IPs to release unique and rare digital collections to ensure the scarcity of each collection and attract the collection interest of IP fans. This fission-style growth has enabled the platform to accumulate a large number of users in a short period of time, forming a strong community effect.
I believe that everyone has heard of the "Chaopin" platform more or less during this period. The general way of playing is similar to the "Pinduoduo" group buying. It adopts the first-of-its-kind group buying model. A group consists of 10 people, and 1 of them wins the lottery to get the digital collection. The 9 people who did not win the lottery can not only refund the group buying money through the original payment channel, but also get an additional reward red envelope of 1-10 yuan, which will be credited to the account within seconds.
This model not only lowers the threshold for users to participate, but also quickly attracts more collectors to join by sharing posters, increasing the interactivity and fun of the event. In addition, the platform also encourages users to invite new users to participate in group purchases, and to receive group purchase coupons by signing in daily to increase the chance of winning. This proprietary reward mechanism not only stimulates users' enthusiasm for participation, but also brings more vitality and traffic to the platform. [See the poster below for details]
Compared with other new Shuzang platforms, I personally feel that "Chaopin" has great advantages. First of all, it is very easy to attract new users. Whether the user is playing Shuzang or not, it can easily find new users. Moreover, the starting mechanism is basically guaranteed. Regardless of whether you win the first draw or not, you will get a red envelope reward.
The so-called resistance to attracting new users is low, the threshold is low, and it can cover a large number of user groups. On this basis, the platform also cooperates with well-known IPs to release unique and rare digital collections, ensuring that each collection is highly scarce, thus creating unique collection value and premium transfer potential.
In addition, the platform also encourages users to invite new users to participate in group purchases, and to receive group purchase coupons by signing in daily to increase their chances of winning. This exclusive reward mechanism not only stimulates users' enthusiasm for participation, but also brings more vitality and traffic to the platform. The platform has subsequently prepared a lot of physical prizes for players, as shown in the figure below, and the IP used is also a classic IP. There are not many such sincere ones, which not only demonstrates strength, but also is enough to bring security to the player group.
I believe that many friends are interested in this "fashionable shopping". The platform currently has a free "Suit Goddess" collection for forwarding. Basically, you will get it if you forward and fill in the form. Don't miss this free opportunity. I believe that with the subsequent actions of the platform, this "group shopping" gameplay will definitely have a chance to explode in the near future. Please support and pay attention.
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