As 2024 draws to a close, it has been a particularly special year for the entire cryptocurrency industry. The hype around ETFs at the beginning of the year brought a strong start to the crypto market, but it was then followed by a prolonged downtrend, and the narrative fatigue was indeed difficult to bear. After entering the second half of the year, the cryptocurrency industry has seen wave after wave of variables. The expectation of interest rate cuts has led the market to gradually recover, and the US election as well as the frenzy surrounding Trump's victory have propelled the market to a strong upswing, revealing the industry's potential once again.
Looking back on 2024, it was also a year full of opportunities and growth for 4E. In this year, 4E quickly emerged with its rich product line and outstanding market performance, leaving a deep impression on the market in terms of user growth, business layout, and partner expansion, becoming a new rising platform in the industry.
2024: A Year of Remarkable Growth
Over the past year, 4E has remained user-centric, always focusing on providing global investors with diversified financial products and helping users capture every value-added opportunity in the volatile market.
Currently, the 4E platform has provided spot and derivative trading of over 600 assets, gradually establishing a comprehensive and multi-layered trading ecosystem. In the field of cryptocurrencies, 4E has closely followed industry trends, continuously launching popular cryptocurrencies and innovative features, providing deep liquidity, and ensuring the security and smoothness of transactions. In the foreign exchange market, 4E has become the preferred platform for many foreign exchange traders, thanks to its rich currency pairs and flexible leverage strategies. The introduction of commodities such as gold and crude oil, as well as US stocks, has further expanded the investment horizons of users, creating a brand-new investment ecosystem.
4E's one-stop trading service has been well-received by users, standing out in market competition with strong growth momentum. Currently, 4E has covered more than 20 countries and regions globally, with over 1.2 million registered users, a daily trading volume exceeding $1 billion, a platform risk reserve fund of over $100 million, and an average user trading volume of over 1 BTC. Among the user base of over 1 million, more than 73% are both foreign exchange and cryptocurrency users, demonstrating a high degree of recognition and reliance on the platform's diversified products.
The good user experience and market reputation are fermenting into a powerful social network effect. Over the past year, more than 7,984 people have invited their friends to register on the platform, and 4E has cumulatively distributed over $20 million in platform rewards this year, while the daily customer activity rate has increased by 39.2% quarter-on-quarter, reflecting the continuous increase in user stickiness and participation.
In terms of global market expansion, 4E's internationalization efforts have steadily progressed, with the proportion of overseas markets in the platform's user structure reaching 55.9%. Particularly in the Vietnamese and Thai-speaking regions, the platform's user growth rates have exceeded 41%, and 4E has ranked first on the App Store download chart in the Vietnamese market, becoming one of the most popular cryptocurrency trading platforms in the local area, further consolidating 4E's leading position in the Southeast Asian market.
In addition, leveraging the strategic cooperation opportunity with the Argentine national team, 4E has also shone in the South American market. Through a combination of online and offline activities, it has won the enthusiastic participation of the South American community, significantly enhancing 4E's brand awareness and market share in the region.
In 2024, amid the ever-changing pace and market fluctuations, 4E has achieved remarkable stage results. We not only realized a leap-forward growth in user scale and trading volume, but also made solid strides in global layout and business diversification.
2024 Milestones of the 4E Platform - Each Step is Spectacular
Every month in the past year, 4E has had major events happening, with different highlights each month. From product innovation to brand promotion, from market expansion to the deepening of partner relationships, 4E has left a deep mark on the cryptocurrency market with its steady steps and forward-looking strategy.
Q1 Milestones: Launch of the Financial Card and Cooperation with the Argentine National Team
In the digital economy era, cryptocurrency asset payment should become a part of daily life. To this end, 4E has partnered with the two major international payment giants Mastercard and Visa, and officially launched the 4E Financial Card in January. The card integrates cross-border payment, consumption, asset storage, and rapid exchange functions, simplifying the conversion process between cryptocurrencies and fiat currencies, and bringing a more convenient payment experience to global users. The financial card currently covers more than 180 countries worldwide and supports 50 million merchants.
At the beginning of 2024, the traditional financial derivatives market saw a lot of trading opportunities. The demand for commodities such as gold and oil, as well as popular assets like foreign exchange and US stock indices, has surged, attracting a large number of investors. This wave of enthusiasm has driven a nearly 60% increase in 4E platform traffic compared to the previous month, and a 154% surge in derivatives trading volume. Through precise market positioning and innovative product services, 4E has provided investors with highly competitive trading experiences in the global derivatives market.
In March, the cooperation with the Argentine national team was an important step in 4E's brand internationalization process this year. The values represented by cryptocurrencies, such as passion, perseverance, and fairness, are in line with the spirit of football. Relying on its reliable technology, strict security standards, and compliant global operations, 4E has won the trust of the Argentine national football team and become its exclusive designated trading platform, reaching a global partnership. This cooperation not only promoted the internationalization of the 4E brand, but also created new opportunities for the integration and development of the cryptocurrency industry and the sports industry. This opportunity has further enhanced the global recognition and market influence of the 4E brand.
Q2 Milestones: Launch of the Wealth Management Business and Breakthrough in International Markets
In April, 4E experienced a moment of dual blooming in both business and brand. This month, 4E's wealth management business was fully launched, offering a variety of financial products such as demand deposits, fixed-term deposits, on-chain mining, and quantitative investment, not only enriching the platform's financial product ecosystem, but also bringing users more stable and flexible wealth appreciation opportunities. The introduction of new services such as regular investment and pledge lending has further improved the platform's financial service system.
At the same time, the platform's global layout made a breakthrough progress this month. The rapid development of the Thai market has become a highlight, with the local user base exceeding 150,000, marking another significant achievement for 4E in the Southeast Asian market after the Vietnamese market.
In terms of brand promotion, 4E's influence has reached a new high. Football superstars like Martínez, DePaul, and Di María have endorsed 4E, and their promotional videos have swept the entire network. This not only attracted a large number of new users to the platform, but also further enhanced the global recognition of the brand. The celebrity effect has created an extraordinary brand promotion, making the name of 4E widely known globally.
Although the market remained sluggish in May, to ensure that the voice of cryptocurrencies and blockchain is heard loud and clear, 4E held a summit in Vietnam with the theme "FINE-TUNE YOUR FORTUNE". This summit had over 800 enthusiastic participants, becoming the most prestigious event in the local cryptocurrency industry and attracting widespread coverage from 31 official and mainstream media in Vietnam. Former Manchester United player and Argentine national team legend Verón was invited as a special guest, sharing his views on the integration of sports and technology, and giving away signed jerseys to fans on-site. These activities brought together cryptocurrency users, government and industry leaders, paving the way for mass adoption.
In June, with the passionate start of the Copa América, 4E, as a partner of the Argentine national team, specially planned and implemented an exclusive Copa América ticket giveaway activity, aiming to bring this precious viewing experience directly to users, allowing fans to stand side by side with the Argentine national team and witness every exciting moment, experiencing the unparalleled passion and glory of football. As soon as the activity was launched, it received enthusiastic welcome and active response from users, further strengthening the emotional connection between 4E and its users.
Q3 Milestone: Significant Improvement in Brand Internationalization and Influence
In July, as the Copa América tournament was in full swing, the TVC video co-launched by 4E and the Argentine national team went viral online. The video featured several Argentine national team star players appearing with 4E, depicting the exciting moments of the integration of football and cryptocurrency, attracting widespread attention and cheering for the Argentine national team at the Copa América. With the Argentine national team's successful championship at the Copa América, as the champion partner, 4E raced on the field, sharing the glory of the champion, greatly enhancing 4E's international brand image and global influence.
In September, the crypto industry welcomed the annual top-notch event - TOKEN2049. As the platinum sponsor of this event, 4E achieved a double harvest of brand popularity and product downloads through diversified display and efficient promotion strategies. The exhibition site had a flow of over 32,000 visitors, of which more than 2,800 visitors participated in the interactive activities at the booth, and more than 1,000 new registered users were added. The interactive users were mainly from Singapore, Latin America, and Russia, fully demonstrating 4E's global brand influence and appeal.
At the same time, 4E also won an industry award in the foreign exchange field. At the WIKI FINANCE EXPO BANGKOK 2024 international exhibition in Bangkok, it won the "Best Forex Trading Platform" award, reflecting the market's recognition of 4E's outstanding performance in the foreign exchange trading field.
Q4 Milestone: A Series of Activities Bring User Growth to a New Peak
In October, the fierce battle of the US election was in full swing, attracting global attention. At the same time, the football event - the World Cup qualifiers - also quietly unfolded. As a leading platform deeply cooperating with sports events, 4E is well aware of the expectations and enthusiasm of its vast fan users for the events, and has specially planned an exclusive welfare activity to give away precious World Cup qualifier tickets, attracting a large number of new users to register and participate, with many winners, especially enthusiastic users in Latin America. 4E's peripheral elements were also seen everywhere at the venue, becoming a beautiful scenery, further enhancing the global awareness of the brand and the emotional connection with users.
As 2024 draws to a close, on the eve of the new year, 4E has launched the "Celebrate Christmas and Welcome the New Year" activity. During the activity, registration will receive a USDT10 coupon to participate in trading, and a deposit of 100USDT can also receive a mysterious gift package, with a total prize pool of 30,000USDT. In addition, when opening trades in gold, crude oil, foreign exchange and other designated varieties, each person can enjoy up to USDT50 in spread rebates; with a cumulative trading volume of ≥1,000USDT on the entire platform, you can also participate in the $88,888 prize pool. The activity is currently in full swing, not only bringing more benefits to the platform's old users, but also attracting a large number of new users to join.
Looking Forward to 2025, Let's Create Glory Together
In 2024, every step of 4E is conveying a belief to global users: this is not only a trading platform, but also a financial partner that users can trust. From product innovation to market expansion, from brand cooperation to security assurance, 4E breaks through boundaries with strength and wins trust with actions.
The continuous growth of user numbers, the explosive expansion of the market, and the in-depth cooperation with the Argentine national football team have all become the most eye-catching footnotes of this year. At the same time, the $100 million risk protection fund provides users with a secure trading environment, and the global business layout also allows more users to feel the professionalism and warmth of 4E.
In just a few more days, we will enter the new year. On the eve of the new year, 4E cordially invites you to participate in the "Celebrate Christmas and Welcome the New Year" activity, with over $10 million in rewards to express 4E's gratitude. In the future, we will continue to uphold the user-centric concept, continue to launch more products and functions with safety and user-friendliness as the core, keep up with industry trends to launch more high-quality global assets, and bring more tangible value to users.
In 2025, let's look forward to writing a more brilliant chapter together! And wish all 4E's 1.2 million global users: 2025, get rich!
