| Recently, BTSE was interviewed by the Chinese crypto community, and positively responded to the basic data, team, and smart copy trading products of the platform's operations. The following is the full text of the interview.
Q: Please briefly introduce BTSE
A: Hello, friends in the Chinese community. BTSE was established in 2018 and is a blockchain technology-based enterprise with nearly 7 years of startup experience. Before 2023, BTSE's main business was focused on the B2B white-label solution field, with clients mainly distributed in Europe, the Middle East, and Southeast Asia. Therefore, many retail users in the Chinese community may not be familiar with BTSE. We have developed various online trading systems and infrastructure for numerous institutions and enterprises, and provided liquidity support and settlement channels in the early days of insufficient liquidity. As of December 2024, we have served more than 100 enterprise clients globally and have been providing long-term system maintenance, liquidity support, and new feature development services for them.
Since 2023, we have started to engage in the B2C business and invested in the development of retail user service products. In 2024 and the upcoming 2025, we will continue to increase our investment and construction in B2C brand marketing and user growth. We also attach great importance to the Chinese market. We have offices in Taipei and Singapore with hundreds of employees. We have always believed that the Chinese market is an indispensable force in the entire Crypto industry and will continue to occupy a considerable market share. Therefore, BTSE's development cannot be separated from the support of the Chinese market. We will hold some online and offline activities for the Chinese market in the future, and we will synchronize them to the community and media in a timely manner.
Q: What made BTSE start the C-end market?
A: Our B2B business lines have become mature, and the accumulation of many years of B2B business has enabled us to cultivate a highly professional technical team. Currently, BTSE's fully customized modular architecture is suitable for all enterprises, and our revenue has always been in a stable and positive state.
Therefore, we also have the energy to consider expanding other incremental spaces. More importantly, from the frequent exchange incidents in the past few years, we can summarize that although there are many 2C exchanges, the industry still lacks good exchange brands. Similar to brokerages, exchanges are the most sensitive to liquidity in the crypto market, whether in a bear market or a bull market, exchanges are placed under a magnifying glass and subjected to the harsh test of the market. Unfortunately, some former star exchanges have lost a large market share due to risk control or even unethical behavior. The market vacancies left by these platforms' withdrawals are also new opportunities for us. Where there are complaints, there are opportunities. We believe that the 2C business still has a lot of commercial space. The Crypto market is still a growth market, and the industry is still in its early stages of development. No brand has a moat, and there is no such thing as "too big to fail". Only by revering the market and adhering to altruism, and always standing with users, can we go far.
Q: I'm very curious about the achievements BTSE has made in the 2C market so far. Can you share with us?
A: As of now, BTSE supports 30 languages in 30 countries/regions, with over 1.85 million registered users and over 400,000 community fans. In terms of trading volume, BTSE's current spot monthly trading volume can maintain over $2.1 billion, and the contract volume is over $34.3 billion. In addition, we support 400 spot + contract trading markets, and BTSE payment supports free transfers of 35 fiat currencies, and has established cooperation with 40 compliant banks, electronic money institutions (EMIs), and payment service providers (PSPs) globally. Whether it's trading volume, token quantity, or market influence, they are all continuously increasing. We will not stay in one place. Becoming a TOP20 exchange is our goal for the next year, and I also hope that I can announce even better results in the next public interview.
Q: What licenses has BTSE obtained in which countries/regions, and which markets does it plan to expand into and apply for licenses in the future?
A: We have currently obtained licenses in Liechtenstein, Lithuania, Australia, New Zealand, and the UAE, among other countries/regions. And we plan to acquire customers in the Chinese market, so applying for licenses in Taiwan, Malaysia, and other Chinese markets is also the focus of our compliance team recently. In addition, we expect to obtain relevant licenses in Gibraltar, Estonia, Georgia, and Indonesia in the near future.
Since the promotion of the B2C business this year, our compliance team has added about 20 more people, and we have also re-hired a senior compliance expert with over 16 years of experience to serve as our Chief Compliance Officer. BTSE's attitude towards regulation has always been positive, proactive, and cooperative. We strictly abide by the local laws and regulations in the countries and regions we currently serve. Moreover, the attitudes of major countries like the US and Russia towards the crypto industry have undergone substantive changes. We believe that under the influence of superpowers, more countries and regions will accept the crypto market, and we believe there will be more good news in the future, which we will synchronize to the community and media in a timely manner.
Q: Please tell us about BTSE's operational philosophy and the style of BTSE's team.
A: BTSE is an abbreviation for "Buy, Trade, Sell, Earn". Just like the name, we want to create simple, easy-to-understand, secure, and user-friendly crypto asset trading products, a trading platform that is friendly to retail users, professional traders, and institutional users. We always consider problems from the perspective of the client, which is a standard and commitment we have carried over from the 2B market.
Regarding the team, we currently have 8 office locations globally, including Singapore, Dubai, Taipei, Hong Kong, Manila, Seychelles, Liechtenstein, and Kuala Lumpur. The team has over 400 people, with more than 90% of the team members having rich work experience in the finance and Crypto industries, coming from global TOP500 companies or some leading platforms in the industry, such as IBM, PayPal, Intel, Tencent, as well as Coinbase, Binance, and Huobi. It's a relatively internationalized team. They are experts in technology, payment, branding, marketing, compliance, and talent recruitment. Everyone has their own responsibilities and jointly operates BTSE. Many team members have 6-8 years of industry experience and are still full of passion and expectations for the industry, willing to deeply cultivate the market and build for the crypto industry.
We strongly agree with the viewpoint of the Chinese entrepreneur Jack Ma. He said that one of the keys to a high success rate in entrepreneurship is passion, but "entrepreneurship requires passion, but entrepreneurship is not the product of a sudden impulse. Let this idea cool down first, and if you still have the entrepreneurial idea five years later, then go for it." Now, BTSE's second five years are about to pass the halfway mark, and the team still maintains its original intention and has a strong willingness to work, and we are full of confidence in the future.
Q: In your opinion, what are the differences between the 2B and 2C markets? How will BTSE win market share in the 2C market? Or in other words, what advantages does BTSE have to break through among the many exchanges?
A: First is the technical strength. BTSE has more than 7 years of B2B market experience, and the self-developed system has been tested by a more professional and demanding customer group. The trading system we have developed for clients can match over 1 million orders per second, and in the past 7 years, there has been no downtime incident 99% of the time. We have also pioneered a multi-currency order book system, which is now widespread in the industry. In the process of B2B, we have accumulated a lot of system maintenance and risk control experience, so we are still quite confident in product innovation and technical strength, which is BTSE's forte.
Secondly, from the operational perspective, although BTSE has just started to focus on the C-end market, we are in the customer acquisition stage and are willing to provide more benefits to users. We will hold more user-friendly trading activities in the future, and we are also willing to give the majority of our profits to the community, partners, and market makers. At the same time, we are actively striving to list more quality projects on BTSE's Launchpad. I believe you will soon see some of our dynamics.
Here is the English translation:Then comes customer service. BTSE supports multiple languages and provides customer service almost 24/7, serving every user with dedication. We are willing to increase the frequency of communication with customers, absorb as many suggestions and even complaints as possible, and strive to solve all customer needs and problems. Standing with customers is not just a slogan, but requires real listening, optimization, and improvement.
At the same time, BTSE has always been an advocate and practitioner of inclusive finance. We hope to popularize complex trading tools to everyone, so that everyone can participate and enjoy the development dividends of the global market on a fair basis. The recently launched #AutoTrader smart copy trading on BTSE is a good example. In the past, only top Wall Street trading firms and hedge funds could use algorithmic trading strategies, but now anyone can experience it by simply registering a BTSE account.
By eliminating access barriers, we allow more people to easily get started with cryptocurrency trading, which embodies the core spirit of cryptocurrency as an inclusive and empowering tool.
We also do not hide the fact that we humbly learn from some good exchanges in the industry and some excellent companies outside the industry. As long as others can provide products suitable for BTSE's customers, BTSE will quickly catch up and surpass them.
Q: Speaking of the AutoTrader smart copy trading, I've seen many communities and social media KOLs recommending it recently. Can you give us a detailed introduction to this product?
A: In simple terms, AutoTrader (smart copy trading) is an upgraded copy trading platform designed for ordinary trading users. Unlike other strategy copy trading products on the market, the target of AutoTrader's copy trading is AI, not random KOLs on the internet. It is built by a professional quantitative trading team, which backtests and selects thousands of strategies every day for BTSE users to copy for free.
The advantage of AI quantitative products is that they can filter out emotional factors and some unethical behaviors like hedging, and can ensure that the trading standard and win rate are within a controllable range. By simplifying the trading process, it allows users to more easily cope with the complex cryptocurrency market.
Currently, AutoTrader supports Bitcoin, Ethereum, and more than 100 other popular cryptocurrencies, allowing cryptocurrency users of different levels to quickly copy and use. Moreover, the access threshold of AutoTrader is very low, with some strategies only requiring 1 USDT to use. We have also built-in a take-profit and stop-loss system to minimize user trading risks as much as possible.
In general, this is a very user-friendly trading product for beginners, but at the same time, for experienced trading users, its operation interface is also very simple, making it a good choice for lazy traders. You can even use it as a trend tool, as AutoTrader is very sensitive to liquidity and trends, and it updates the current popular trading tokens and trading strategies in real-time. Experienced traders can use it to capture current trends and trade on their own.
Q: How is BTSE's asset strength? What markets does BTSE plan to expand into by 2025?
A: In this regard, everyone can rest assured that BTSE has no risk exposure. Our B2B business has been operating for more than 7 years, with relatively stable revenue. Even in bear market cycles or when the market liquidity is tight, we will not be greatly affected. This is one of our advantages compared to most exchanges - we have sufficient cash flow to support the team to focus on doing things, putting our efforts into user service and gaining market share.
In terms of the market, smart copy trading is one of the products we are currently focusing on marketing. The futures market has undergone sufficient user education in recent years, and has also been proven to be a relatively important and relatively mature business line. However, the trading risks in the futures market are relatively high, so we need to differentiate ourselves in terms of products and user service, and highlight our own advantages.
Smart copy trading is a trading product we have developed to fill the market gap. Essentially, smart copy trading is a contract strategy trading, but it reduces the complexity and risk of the trading process. Regardless of the user's level, they can indirectly use contract trading through smart copy trading, fully utilizing the leverage advantage of contracts to improve the utilization of funds. The risk control system of smart copy trading can also help users weaken the potential risks of leveraged trading.
BTSE's advantage is in the trading system and risk control, which I think is quite important for many traders, especially those who have experienced platform downtime and rapid depletion of liquidity. In the past, many people were wary of contracts because they did not properly use leverage, coupled with the malpractices of some platforms, which led to a deep misunderstanding of contract trading. In fact, by properly using contract leverage tools, not only can the trading scale be balanced to achieve amplified volatility, but the other principal can also be protected from loss. However, the common sense issues of contract futures have been popularized in the market in the past few years, and smart copy trading focuses on simplicity, intuitiveness and ease of use, directly skipping the cumbersome steps and basic knowledge of contract trading, saving a lot of user education time. We just need to do a good job with the product, risk control, and reputation.
In addition, if you are an experienced trader, you can also look into BTSE's contracts. We have good liquidity advantages, supporting 14 margin assets and 7 settlement assets. Furthermore, our advanced VIP rates can be as low as negative, meaning you can earn fee income just by providing liquidity. In spot trading, we have been actively selecting high-quality projects to list on BTSE, especially during bull markets. While ensuring quality, we will also actively respond to community needs. Our goal is for users to be able to trade all the popular and high-quality projects on BTSE.
Q: Regarding the industry's future expectations and BTSE's short, medium and long-term goals (1-3 year plan)
A: We are firmly optimistic about the future of Crypto, as the market still has a lot of room for growth. As for BTSE's short, medium and long-term goals, our short-term goal is to be in the industry's top 20 by 2025, our medium-term goal is to be in the industry's top 10 by 2026, and our long-term goal is to become a top-tier cryptocurrency service provider, spreading more convenient and friendly cryptocurrency trading services to everyone, which will be our long-term pursuit.
Q: What recent benefits can you provide to the community?
A: Leveraging the launch of smart copy trading, we recently launched a new user reward program. New users who register on BTSE can receive up to $315 in new user rewards in the Rewards Center. We also provide exclusive benefits to some cooperating KOLs and communities. For more information, please follow the official Twitter @BTSE_Official and @BTSEChinese.
