Comrade Jian Guo Chuan may appear to be a politician, but he is actually a businessman.
During the previous term of former President Trump, he even called crypto "the lady of the bull market", but in this round of the US presidential election, he has already become "Britney Spears", proposing to turn the US into a global crypto capital.
When everyone thought that the president would introduce a series of regulations and policies favorable to the industry's development upon taking office, no one expected that Comrade Jian Guo Chuan would personally take the field - he issued his own token.
According to the official statement, the token is to commemorate the heroic gesture of Trump raising his fist and shouting the iconic battle cry "FIGHT FIGHT FIGHT" on July 13, 2024, after being assassinated.
This bold move is likely to have left many project parties who have issued tokens completely dumbfounded, but they have to admit that when it comes to making money, the old ginger is still the spiciest.
According to the introduction on the "GetTrumpMemes.com" website, the initial purchase of TRUMP requires going through Moonshot, supporting traditional payment methods such as Apple Pay, Visa, Mastercard, Venmo, as well as crypto payment methods such as USDC and SOL.
The TRUMP token was an instant hit upon launch. CoinGecko's price data shows that the token started trading at an opening price of $0.1824, and within a day, the price soared to $62.83, with a token FDV reaching $62.89 billion, surpassing established tokens like TRON, Avalanche, Chainlink and Shiba Inu. Some netizens even described an even greater dream for Comrade Jian Guo Chuan, saying that if the token rises to $250, he can become the world's richest man.
Unlike many projects that talk about decentralization dreams, complex technical roadmaps, and community consensus building, the old man Chuan's token issuance this time is simply one word: sell.
According to the gettrumpmemes official website for this token issuance, 80% of the TRUMP token supply is owned by the subsidiary company CIC Digital of the Trump Group and the entity Fight Fight Fight LLC jointly owned by CIC. The initial issuance of TRUMP tokens on the first day was 200 million, and it is expected to reach 1 billion tokens within three years, with a gradual increase over three years. CIC Digital and its affiliates will receive the income generated from TRUMP trading activities, locked for 3-12 months, and unlocked within the next 24 months.
This means that if calculated based on the current market value (FDV), the unrealized gains of the Trump Group's accounts have reached $50.3 billion, which exceeds all the wealth the Trump family has built up over decades of business empire.
It can be said that: the outrageous president has done outrageous things, which is really outrageous to the extreme.
More importantly, this outrageous act has reached the Trump family. The media criticized that Trump directly "issued tokens" blurring the boundaries between government roles and business interests, which is essentially using the presidential position to profit and create a financial instrument to transfer funds to the presidential family.
Trump's eldest son, Eric Trump, posted on the X platform that the token is an initiative for the family to enter a new emerging business field. He stated: "The tyrannical reign of crypto is over, and the innovation of US crypto is just beginning."
When the curious onlookers thought he was joking or just flattering his father in a business way, Trump's wife Melania surprisingly also started to get involved, announcing the issuance of her own namesake token MELANIA...
The same formula, the familiar taste.
One can't help but wonder if this is the power of love.
Even more terrifying is that some netizens have shared a recent family photo of Trump, revealing that they have quite a large family.
To the extent that many are somewhat concerned that their pocket money on the chain may not be enough to buy the tokens of the Jian Guo Chuan family.
Apart from the jokes, some industry partners also believe that this event has positive value, such as the fact that the TRUMP token was issued on a decentralized exchange, which is a challenge to the CEX (centralized exchange) by the DEX (decentralized exchange), and is a great innovation in the crypto ecosystem, looking forward to the outbreak of the "Spring on the Chain".
A friend asked lawyer Red Lin how he views this matter, and whether he can file a lawsuit against Trump in the Nanshan District Court. I said the world is so messy that we can't quite understand it.
Is MEME the panacea for compliant token issuance?
Over the past half year, the vast majority of friends who have consulted lawyer Red Lin about token issuance have not asked about the token issuance of their own project. After all, this has become a standard three-piece set: set up a foundation, set up a lab, and get a legal opinion. The focus of everyone is: can I issue a MEME token?
So whenever there is a hot topic on the internet, I'll just ride on it, and if one MEME token is not enough, I'll create a few more. Even a crypto friend of lawyer Red Lin in Shenzhen has already put MEME token issuance on an assembly line, with a standard operating procedure (SOP) - supplementing hot topics, social media promotion, KOL cooperation, offline roadshows, on-chain volume brushing, and a one-stop solution. Under this scientific division of labor and standardized operation, they can issue four or five MEME tokens per month, and each MEME token is only operated for a maximum of three months, without any lingering attachment. It's really impressive.
I can fully understand this sentiment. From the project party's perspective, doing real Web3 projects requires painstaking work, with the need to carefully write deceptive whitepapers, spend manpower and material resources on technical development, and it takes at least a year and a half to change the status quo. More importantly, they have to be constantly worried about the compliance risks of the project. But doing MEME tokens seems to instantly liberate them - there's no need to try hard to convince players to participate, just casually tell them, "I'm just air, are you buying MEME?" No, you're buying the dream of getting rich.
This logic is quite self-consistent. After all, selling dreams is like Zhou Yu defeating Huang Gai - it's a willing giver and a willing taker. How can you call it illegal?
Learn from Comrade Jian Guo Chuan to issue MEME tokens pixel by pixel
This time, Comrade Jian Guo Chuan has given everyone a sample through his personal practice, which is how to issue an "air-type" MEME token?
First, admit openly that it's just air
Friends who often roam the rivers and lakes know that identities are self-given when going out. This also applies to token issuance. Never worry that your token issuance won't bring any use to users. The first iron rule of issuing MEME tokens in the crypto world is: never talk about what your thing can do, the more practical it is, the more dangerous it is.
At the bottom of the official website for this token issuance, there is a statement that can be pixel-by-pixel imitated: "The Trump MEME is intended to express support and participation in the ideals and beliefs embodied by the symbol '$TRUMP' and related artworks, and is not intended to be or become the subject of any type of investment opportunity, investment contract or security. GetTrumpMemes.com is not political and is not associated with any political campaign or any political office or government agency."
The "Terms and Conditions" on the website further clarify: "The Trump MEME is intended to express support and participation in the ideals and beliefs embodied by the symbol '$TRUMP' and related artworks ("Artworks"), and is not intended to be or become the subject of any type of investment opportunity, investment contract or security. No federal or state agency or any other government agency has conveyed or endorsed the fairness or suitability of the Trump MEME or the purchase of the Trump MEME, nor have they conveyed or endorsed the merits of these services."
Second, only talk about the risk of losing money, not the possibility of making money
The vast majority of Chinese Web3 entrepreneurs complain that the mainland of China is not friendly to token issuance, and I can only say that you have not tried to issue coins in the United States, and the regulations and challenges you face are not a few. After all, the United States has the most complete securities regulatory system in the world, and the SEC and FBI occasionally have to find the project parties who issue coins to openly extort property or the founders to pledge mining, and the friend called CZ can be said to have the same experience.
So, the second important knowledge point of issuing a MEME coin is that you must say that you have nothing to do with securities investment. In the "Terms and Conditions", there are multiple paragraphs repeatedly mentioned, lest the users do not see it.
The first paragraph says this. "The Trump Meme is intended to express support and participation in the ideals and beliefs represented by the symbol "$TRUMP" and related artwork, not intended to be or become the subject of any type of investment opportunity, investment contract or security... Your purchase of the Trump Meme is to express support and participation in these ideals and beliefs, not as an investment opportunity, investment contract or any type of security. Please note that the price of the Trump Meme may be highly volatile, and you may suffer significant losses from selling or otherwise disposing of the Trump Meme. We absolutely do not promise or guarantee that the value of the Trump Meme will increase or remain the same as the amount you purchased. The information and/or content provided by the service and through the service is not considered or should not be considered as advice or recommendation or invitation to enter into any agreement for investment purposes. In addition, no element of the service meets or is intended to meet the conditions for offering securities in any jurisdiction, nor does it constitute an offer or invitation to purchase stocks, securities or other financial products.
The second paragraph says this. "Please note that the price of the Trump Meme may be highly volatile, and the price fluctuations of cryptocurrencies may have a positive and negative impact on the price of the Trump Meme. The Trump Meme should not be considered an investment opportunity, investment contract or any type of security under any circumstances, as more fully explained and agreed to above. You bear all risks associated with this... do not constitute or should not be considered as financial, investment, legal or other professional advice or recommendations. The Trump Meme is not intended or intended to be an investment opportunity, investment contract or any type of security, and should not be considered a financial investment. In addition, no element of the service meets or is intended to be a solicitation or offer to purchase or sell securities, financial products or services in any jurisdiction, nor does it constitute an offer or invitation to purchase stocks, securities or other financial products or services.
Third, only talk about selling goods, not refunds.
From a logical point of view, there are three major classifications of crypto assets globally, either securities, currencies, or commodities. Then the question arises, the biggest concern for selling goods is the issue of refunds (this is something that the entrepreneurs who do NFT digital collections in China must have a deep feeling about). Uncle Chuan Jianguo has already anticipated your prediction in the "Terms and Conditions".
"All transactions of the Trump Meme are final and non-refundable. We assume no responsibility or obligation for any lost, misplaced or inaccessible Trump Memes." That is to say, once the MEME coins are sold, we are not responsible at all.
And even more annoying is that Uncle Trump has clearly limited the consumer's right to seek redress in the agreement. Because we know that the United States loves collective litigation the most, so in the "Terms and Conditions", it is specially stipulated that the users who purchase the MEME coins must waive their own collective litigation rights: "Class Action Waiver: To the extent permitted by law, you agree that you will not initiate, join or participate in any class action regarding any claims, disputes or controversies you may have against any of the Covered Parties. You agree to join injunctive relief to stop such litigation or to remove your status as a participant in such litigation. You agree to pay any attorneys' fees and litigation costs incurred by any Covered Party in seeking such relief. This provision prevents you from initiating, joining or participating in a class action: (i) does not constitute a waiver of any right or remedy you may have as an individual claim, rather than as part of the binding arbitration described above; and (ii) is a standalone agreement. You may provide written notice of your decision to opt out of these dispute resolution terms within thirty (30) days of your first visit to this website."
In addition, Uncle Chuan is even considerate enough to remind users that if there are any taxes involved in this matter, you have to take care of it yourself. "You are solely responsible for reporting and paying any applicable taxes on your use of the Service or your purchase, trading or sale of Trump Memes."
After carefully studying and analyzing this series of operations, don't you feel that it is impossible not to be dissatisfied?
If you read the above article and feel that you have learned how to legally and compliantly issue MEME coins and become rich overnight, it's time to bring out this picture.
