Tether "Bit" into Juventus Football Club, marking a step into the sports industry. The company aims to integrate stablecoin, AI, and blockchain into the football sector.
Tether invests in Juventus Football Club, JUV Token "soars" 110%
On the evening of February 14, 2025, the issuer of the stablecoin Tether (USDT) announced that it has invested an undisclosed amount of Capital to acquire a stake in Juventus, one of the most successful and accomplished football clubs in the world.
This transaction marks a significant milestone in Tether's long-term strategy, not only limited to the USDT stablecoin expertise, but also expanding into new areas such as Artificial Intelligence (AI), Bitcoin mining, and biotechnology (biotech).
Tether Investments Announces Strategic Minority Stake in Juventus Football Club @juventusfc 🦓
— Tether (@Tether_to) February 14, 2025
Read more: https://t.co/4qqeT5zLQy
While Blockchain has gradually penetrated the sports industry through fan experiences, Tether is aiming for a higher level. This investment does not come from the stablecoin reserve fund, but from the company's strategic investment division.
In the announcement, Tether stated that the investment in Juventus will help the company create a deeper connection between digital assets and the sports industry, further expanding the opportunities to integrate its digital technology, payment systems, AI applications, and biotech into the sports sector.
Last year, Tether's Plan ₿ initiative signed an exclusive sponsorship deal for the FC Lugano team's jerseys, a professional club in the Swiss Super League. Now, with the equity stake in Juventus, Tether continues to affirm its commitment to expanding the influence of the stablecoin into traditional sports.
Commenting on the investment in Juventus Football Club, Tether's CEO Paolo Ardoino emphasized:
"The investment in Juventus is a pioneering step in integrating digital assets, AI, and biotechnology with the sports industry. We will explore breakthrough collaboration opportunities and potentially reshape the global sports landscape."
Established in 1897, Juventus is one of the most traditional and successful clubs in Europe. The team has won 36 Serie A titles, 14 Coppa Italia, and 9 Supercoppa Italiana. On the international stage, Juventus has also claimed 2 UEFA Champions League titles and 2 Intercontinental Cups.
With this partnership, Tether not only enhances its position in the Blockchain industry but also opens a new era where stablecoins and AI have the potential to become an integral part of the sports industry.
Immediately after the news, the Juventus Fan Token (JUV) instantly "skyrocketed" by more than 110%, from the initial $1 area to as high as $2.92, nearly tripling the most recent 24-hour chart value.
24-hour price movement of the JUV Token captured at 09:45 PM on February 14, 2025, on CoinGecko.
Compiled by Coin68
