Supported by three rounds of Meme hype, BSC has evolved from CZ's retweet supporting the "Happy Trading" single-point attack of newbies, to now becoming a "multi-component" upgrade, connecting the "outer armor" of exchange liquidity, and a familiar "veteran" who can freely adjust market sentiment with a combination attack. What has BSC done? Why is it most likely to replicate Solana?
Testing must start with "test tokens"
The growth of BSC's Meme tactics can be divided into three parts. On February 5th, the BNB chain team released a promotional video for Four.meme containing test tokens, and such test tokens being hyped by the market is not uncommon, including the previous pumpfun or various Dex demo videos. The strange thing is the attitude of CZ, who has never played Meme. The next day, CZ retweeted the video and explained the situation, and his solution can be summarized in one sentence: "Happy Trading".
The wheels of fate were set in motion from that moment, and the market's reaction to the industry's top influencer's first Meme shill was to push the token's market cap to $50 million on the same day, and three days later, when it was listed on Binance, $Tst directly pushed it to a $600 million ATH. This wealth effect caused a more than 3-fold increase in the trading volume of BSC's Dex, but the wave did not last long.
However, at this stage, CZ's Meme tactics were still immature. He underestimated the appeal of his own rhetoric, trying to end it lightly with "Happy Trading", but failed to control the spread of the market's FOMO sentiment. After $TST was listed on Binance, its liquidity did not continue to grow, but was instead seen as a short-lived attention economy carnival. Looking at the fact that only 10 tokens were successfully launched on the Four.meme platform that week, CZ's initial "test" did not bring long-term vitality to the BSC ecosystem. This shows that he is still in the exploratory stage in terms of grasping the community-driven nature and market rhythm of Meme coins.
But what really sparks the imagination is the change in Binance's attitude towards Meme. Compared to the previous cautious Bsc Meme to avoid suspicion, this time "Binance can even pull the test coins onto the exchange, what about other Memecoins?" planted a seed in the community's mind, how high can the liquidity that the No. 1 Cex bring to Meme? This got an answer just a few days later.
Dogs are a must-take course
On the morning of February 13th, CZ tweeted that he was curious about the operating mechanism of MEME coins, asking if just sharing pet names and photos would lead to the creation of related tokens, and questioning how to distinguish the "official" version. After understanding the relevant mechanism, CZ said "the way things work is very interesting. Like handling major decisions, I need to consider for about a day. Should I respect his privacy, or should I make the dog information public for everyone? Okay, I might even interact with a few MEME coins on the BNB Chain."
When someone suggested using random dog photos, CZ responded that no, that would be deception. If you're going to do it, do it right. It's just sharing a dog photo and name.
Subsequently, the entire network began guessing the name of CZ's pet dog and began ambushing related MEME coins in an attempt to "occupy seats" early, with some tokens even having their market value pushed up by thousands or even hundreds of millions of dollars. And that night, CZ previewed that he would release the dog's photo in about 3 hours (around 8pm Dubai time), whetting the appetite of MEME players.
After hours of waiting, CZ finally announced the pet dog Broccoli's photo and their story in the early morning of February 14th, and he also said, "I just posted a photo and name of my dog. I won't personally issue Meme coins. It's up to the community to do so. The BNB Foundation may provide rewards, LP support or other incentives for top MEME on the BNB Chain. Details are still being discussed. More content to come."
Subsequently, a crazy scene emerged on the BNB Chain. Thousands of MEME coins named after Broccoli instantly appeared, to the extent that a "CZ's Dog" section even appeared in the Binance Web3 wallet. Investors were dazzled, followed by an on-chain PVP battle and RugPull performance contest themed around Broccoli "broccoli". BNB Chain underwent a large-scale stress test, but the results were not optimistic. BNB Chain did not withstand this wave of stress testing, with congested networks, lagging front-ends, and scattered traps. The Meme players coming from the smooth Solana directly complained about the poor experience.
As AC commented, since CZ did not disclose the CA "contract address", the Meme that was originally intended to let the community grow itself directly led to heavy losses for retail investors on BSC, and the highest market cap of the many Broccoli coins was only in the hundreds of millions of dollars. Although market participation was high, the funds were highly dispersed and did not form a highly consensual leading project. Instead, it allowed liquidity to be transferred to the pockets of insiders and Dev, with a lot of crypto honeypots and insider trading involved, and investors became the victims of liquidity withdrawal. According to on-chain data analyst Yujin's monitoring, there was a Broccoli creator on BNBChain who only spent 1 BNB to make a profit of $6.72 million, creating a 9517x return in 24 minutes.
In this round, the "intern" CZ's progress in BSC Meme manipulation has limitations. He began to understand the cultural attributes of Meme, using previews and story-based tweets to mobilize community sentiment, showing higher participation than the $Tst period. However, he still failed to master how to guide market consensus, listing multiple same-named Tickers on Binance Alpha, causing serious token homogenization and fragmentation. And the poor basic infrastructure caused the BSC network to be congested due to high concurrent transactions, and the MEV situation was severe, and the bad experience failed to form a smooth Meme ecosystem like Solana.
CZ later reflected that this was an unexpected "stress test", admitting that BSC still has shortcomings in scalability and community guidance. This experience made him realize that Meme not only needs hype, but also infrastructure support and clear guidance. This social experiment has indeed brought some on-chain education reflections to BSC, and they should deeply realize that to promote on-chain culture, basic infrastructure, cultural education, community guidance, and even the impact of the "freedom of speech" of leaders need to be considered.
Culture, characters and infrastructure, the three Meme essentials
In the following month, due to the continued bearish market, BSC had time to improve some of the problems encountered in the previous "stress test". Just before the "Mubarak" event, everything was ready.
They completed the distribution of the previous $4.4 million liquidity incentive plan to the top Meme, and announced the launch of the second round of liquidity incentive plan three days later on March 10th. Previously, CZ personally got involved in on-chain products, and the "rookie" CZ only knew the problems after using his own Dex. In March, they launched the Pascal hard fork test, introducing gas abstraction, smart contract wallets, bundled transactions, and repeatedly published articles determined to thoroughly improve the malicious MEV.
After all this preparation, a new round of "stress test" came. With CZ's retweet with the caption "Mubarak", the third wave after the "test concept" and "broccoli concept" officially kicked off, the "Middle East concept" of the world's richest. BlockBeats has also reported on the "Mubarak" event, so I won't repeat the details here.
Extended Reading:《Mubarak Surges 1300x on the Weekend, CZ Adds a Few A8 Players to BSC | 100x Recap》
This time, the market has a more positive attitude towards CZ's Meme Szn operation, with a better grasp of the rhythm, which is vastly different from the previous ones. First, the news of MGX investing in Binance caught everyone's attention. Coupled with Binance's Chinese Twitter account, CZ "created" the "Middle East" concept Mubarak, with He Yi and the simple and easy-to-understand IP image "Palu" interacting. CZ then quickly interacted with one of the Mubarak community members on Twitter, avoiding the chaos of the previous Broccoli period. At critical moments, he used very clever positive news to push Mubarak to a new high, triggering a broader Meme Season. After Mubarak went live on Binance Futures, it brought Binance Alpha2.0 and the launch of the "BNB Goodwill Alliance" to resist Mev.
There also began to appear more unofficial and spontaneous infrastructure, such as Flap taking over the "DDDD" hot spot when Four.meme was paralyzed, and the new token launch mode FairMint, with more and more infrastructure emerging in this cycle.
From the data perspective, this Meme Szn has also brought considerable benefits to Binance, with the most notable being the trading volume of the Dex, which at one point reached twice that of Solana.
The token turnover rate has surged multiple times, but the capital has not flowed in large quantities from external chains, indicating that the liquidity is formed by real buy and sell orders within the platform and still maintains a certain upward trend.
The GDP represents the ratio of fees earned by applications in the ecosystem, and the GDP and ecosystem trading volume have remained basically stable, but the TVL in the ecosystem has already doubled, and the liquidity within the platform is still not saturated relative to the number of participants.
Community influencer and researcher Timo "@timotimo007" believes that Binance this time has directly fired a big gun from the liquidity side "demand side", using the changes in liquidity to influence asset issuance. In simple terms, the huge liquidity on Binance's main platform will affect how subsequent assets are issued, but Binance did not think from the supply side, but directly launched a big move on the liquidity side, which will in turn affect the supply side.
The KOL event triggered by the BNB Card incident has led people to reflect on the development of memes on BSC, and the market seems to be full of "post-traumatic stress" towards this kind of "conspiracy group" behavior. Borrowing the concept of meme master Neso, most of the meme coins on BSC currently belong to Forced memes, which are those that are artificially promoted or tried to be made popular, rather than those that spread naturally through people's love and sharing. This type of meme lacks external extensibility and cannot form a community-scale free development on the chain, which will be the key to whether BSC can successfully replicate Solana.
Whether this round of heat on BSC can continue to be sustained needs to be observed by the market. If attention and liquidity can continue and generate inertia. According to the 2025 BNB Chain plan listed by "Chief Intern" CZ, AI is highly likely to occupy a larger share of resources, and the previously hot DeSci also has a high probability of returning to BSC. BlockBeats will continue to follow the next moves of BSC.
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