我所有资产都是币，长期 Hold 的风格不适合大部分人.
原文标题：《MeMe 学习手记》
作者：Binance 联创何一
一、亚文化：从边缘到舞台的中间
表达是人类的共性，好的 MEME 可以跨越文化地图，会心一笑。当大众的集体自我认同、情绪与主观意向叠加，会形成独有的价值观、语义与展现形态，比如 QQ 时代的葬爱家族，移动视频时代的社会摇，或者在后工业时代边缘的三和大神，也就形成了独特的亚文化...

<div><div>我所有资产都是币，长期 Hold 的风格不适合大部分人.</div><p><span>原文标题：《MeMe 学习手记》</span></p><p><span>作者：Binance 联创何一</span></p><h2>一、亚文化：从边缘到舞台的中间</h2><p>表达是人类的共性，好的 MEME 可以跨越文化地图，会心一笑。当大众的集体自我认同、情绪与主观意向叠加，会形成独有的价值观、语义与展现形态，比如 QQ 时代的葬爱家族，移动视频时代的社会摇，或者在后工业时代边缘的三和大神，也就形成了独特的亚文化。我不在西方文化中成长，但我相信每一个文化都有某一群体你会有深度的共鸣，所以我前面提到的亚文化非常小众且过时，不是好的 MEME 表达，但在历史上某种极致的形态出现，形象鲜明，让人耳目一新。</p><p>本质上，没有某一个圈层真的更高级，上禅修班的嬉皮士也不见得比看故事会更有格调，喜欢轮回和星球大战也不见比古惑仔更有审美，因为越是小众的审美，越是缺乏共性。何况我们这一代人横跨了农耕革命，工业革命和信息革命，一头撞上 AI，混乱才是常态，所有的权威都被消解，一个一个偶像都不过如此。Meme 是无声的惊雷，是人群极致的表达，是亚文化对主流文化发起的冲击，所以，被 p 图，被发币也是解构的一环，所以，我觉得自己还不配作为 MEME 的中心。</p><p>同理，在推特上追逐热点话题，在 CZ 或者我的回复中，都不是发现、制造 MEME 的最优路径，MEME 在你心中。</p><h2>二、谁能超越 Doge？</h2><p>Doge 只有一个，在 2013 的第一个比特币牛市，无数试图山寨比特币的项目中，他们既嘲讽比特币又反嘲讽自己，嬉皮笑脸又满腔热血，开发者放弃了项目，而社区自有生命力，社区自发在加密文化的发展史上添上了重要的一笔，中文币圈江恩满世界送狗狗币，开辟了独有的币圈赛道：「为行业布道，打赏先行」。那会儿的 BBS 留言是：我看你人你不错，赏你打 1 万个狗币，留下被打赏的人风中凌乱，不用计算器真算不明白 1 万个 Doge 值多少钱。在加密行业的发展过程中，每个社区都有自己的「江恩」，后来的后来，Elon 对 Doge 的偏爱，让亚文化走向主流。而今，Doge 不只是一条狗。</p><p>MEME 是注意力经济，但不仅仅是注意力，如果这一切像是推特的当日热搜，那么一切注定会昙花一现，伟大的 MEME 不是来自名人抖个机灵，这不足以成为 MEME，这是对上位者（无论政治家还是企业家）的膜拜，这件事儿不够酷。</p><p>而另外一面为了反对而反对的人，极左的后脑勺往往有一张脸写着极右，极度呼喊去中心化的人往往极度中心化，保持批判性思维，去伪存真。</p><p>想象你的群里有人告诉你买入一个当天热搜话题，明天这个话题当然会冷却。如果这些注意力能成为产品，成为信念，成为宗教，那么才有可能出现下一个 Doge. 甚至超越 Doge，谁说不可能呢？一切都有可能。</p><h2>三、长期主义过时了吗？</h2><p>我不交易，但长期持有，因为我奉行价值投资的逻辑，同样经营企业，我也秉持长期主义，造一个钟，或者一个花园。</p><p>币安只是一个基建，搭个舞台，项目方、投资者在这里可能双赢，也可能是双输。这既取决于能力，又取决于心志，还取决于判断力，顶尖的创业者本来就少之又少，要长期主义，也要 DYOR，还要见好就收。不是长期主义过时了，有没有可能你选错了长期主义的对象？</p><p>当风吹到区块链的时候，投资人有大把大把的钱投给项目，创业者几个人可以说自己项目值 100M，1B，甚至 100B，万物皆可发币，价格和价值会有偏离，但穿越周期，长期会趋同。</p><p>17 年的市场规模不及现在，21 的 Defi summer 资金规模也不及现在，而我们看到更多优秀的创业者投入到 Web3 行业，行业规模越来越大，但信心也越来越低。很多用户问为什么项目估值不能回到 ICO 的时代，我们永远无法回到过去，但我们在尝试，尝试让用户投票上币，投票下币，尝试让 Web3 钱包 IDO，项目方可以选择低门槛、低市值发行，有真实用户获利，总好过花钱造假数据自己骗自己。</p><p>不管 MEME 还是 AI，游戏还是 Defi，社交还是 RWA，百花齐放，愿我们在每一轮风口的泡沫褪去后，杯里还有啤酒。所幸历史总是在重复，前人关于科技改变世界的牛皮，后继者也会一一实现。</p><p>听说很多正经项目不想坚持了，嗨！朋友，风口永远有新的，但世界属于极少数人推动，与其追逐风口，不如成为风口。</p><h2>四、朋友都会问的投资建议</h2><p>我所有资产都是币，并且长期 Hold 的风格不适合大部分人，但有一点可以参考：赚有确定性的钱。</p><p>1、赚周期的钱，大概对经济周期和牛熊有判断，牛市卖出，熊市买入是基本操作</p><p>2、任何品类的资产都遵循头部原则</p><p>3，建议至少配置 20% 的币，土地是农耕文明的资产，矿产是工业时代硬通货，信息时代的头部资产头部互联网公司的股票和头部有虹吸效应的币；</p><p>4、一些朋友说，基本面好的币波动不够大，如果不加杠杆，或者交易一些高风险的代币没有机会，那么建议不要超过你可支配资产的 10%；</p><p>5、大部分都道理其实大家都懂，并不需要我多嘴，只是做到很难，就像减肥，</p><p>祝愿大家都知道也做到。</p></div>

何一：我的MeMe学习手记

My entire assets are in cryptocurrencies, and the long-term holding style is not suitable for most people.

Original Title: 《MEME Learning Notes》
Author: He Yi, Co-founder of Binance

I. Subculture: From the Margins to the Stage

Expression is a common human trait. A good meme can cross cultural boundaries and bring a knowing smile. When collective self-identity, emotions, and subjective intentions of the masses overlap, they form unique values, semantics, and manifestation forms. For example, the "Zanaijia Family" in the QQ era, the "Social Shake" in the mobile video era, or the "Sanhe Gods" on the margins of the post-industrial era, thus forming a unique subculture...

<div><div>All my assets are in crypto, and a long-term holding style is not suitable for most people.</div><p><span>Original Title: 《MeMe Learning Notes》</span></p><p><span>Author: He Yi, Co-founder of Binance</span></p><h2>I. Subculture: From the Margins to the Stage</h2><p>Expression is a common human trait. A good meme can cross cultural boundaries and bring a smile. When collective self-identity, emotions, and subjective intentions overlap, they form unique values, semantics, and expressions. For example, the Zanaijia family in the QQ era, social shaking in the mobile video era, or the "Sanhe God" on the margins of the post-industrial era, creating unique subcultures. Though I didn't grow up in Western culture, I believe every culture has groups that resonate deeply. The subcultures I mentioned are niche and outdated, not good meme expressions, but they represent extreme historical forms that are vivid and refreshing.</p><p>Essentially, no circle is truly superior. Hippies in meditation classes aren't necessarily more sophisticated than story readers, and those who love reincarnation and Star Wars aren't more aesthetic than Young and Dangerous fans. The more niche the aesthetic, the less commonality. Moreover, our generation has spanned agricultural, industrial, and information revolutions, and crashed into AI. Chaos is the norm, and all authorities are dissolved. Every idol is just ordinary. Meme is a silent thunderbolt, the ultimate expression of crowds, a subculture's impact on mainstream culture. Being photoshopped or issued as a token is part of deconstruction. I don't consider myself worthy of being the center of MEME.</p><p>Similarly, chasing trending topics on Twitter or in CZ's or my replies isn't the optimal path to discovering or creating MEME. MEME is in your heart.</p><h2>II. Who Can Surpass Doge?</h2><p>There's only one Doge. In the first Bitcoin bull market of 2013, among countless Bitcoin clone projects, they both mocked Bitcoin and self-mocked, playful yet passionate. Developers abandoned the project, but the community had its own vitality. The community independently added an important stroke to crypto culture. Jiang En in the Chinese crypto circle spread Dogecoin worldwide, pioneering a unique crypto track: "Evangelize the industry, reward first". Back then, BBS comments were: "You seem nice, here's 10,000 Doge", leaving recipients bewildered about the value. In the crypto industry's development, each community has its "Jiang En". Later, Elon's love for Doge brought subculture to the mainstream. Now, Doge is more than just a dog.</p><p>MEME is an attention economy, but not just attention. If it's like Twitter's daily trending, everything is destined to be fleeting. Great MEME isn't from celebrities' witty remarks - that's insufficient. It's worship of those in power (whether politicians or entrepreneurs), and that's not cool.</p><p>On the other hand, those opposing for the sake of opposition often have extreme views. Those shouting decentralization are often extremely centralized. Maintain critical thinking and distinguish truth from falsehood.</p><p>Imagine someone in your group telling you to buy a trending topic that will cool down tomorrow. If these attentions can become a product, a belief, a religion, then perhaps the next Doge might emerge. Who says it's impossible? Everything is possible.</p><h2>III. Is Long-termism Outdated?</h2><p>I don't trade, but hold long-term, following value investment logic. Similarly, in business, I embrace long-termism - building a clock or a garden.</p><p>Binance is just infrastructure, creating a stage where project parties and investors might win-win or lose-win. This depends on ability, willpower, and judgment. Top entrepreneurs are rare. Long-termism requires DYOR and knowing when to stop. It's not that long-termism is outdated - perhaps you've chosen the wrong long-term object.</p><p>When blockchain winds blow, investors pour money into projects. Entrepreneurs claim their projects are worth $100M, $1B, or even $100B. Everything can be tokenized. Price and value may deviate, but over cycles, they'll converge.</p><p>The 2017 market was smaller than now, the 2021 DeFi summer's funding less than current levels. We see more excellent entrepreneurs entering Web3. Industry scale grows, but confidence shrinks. Many users ask why project valuations can't return to ICO levels. We can't return to the past, but we're trying - letting users vote tokens up or down, attempting Web3 wallet IDOs, allowing projects low-threshold, low-market-cap issuance with real user profits, which is better than buying fake data.</p><p>Whether MEME, AI, games, DeFi, social or RWA, may we have beer in our cups after each bubble bursts. Fortunately, history repeats, and successors will realize predecessors' claims about technology changing the world.</p><p>I hear many serious projects want to give up. Hey! Friend, new trends always emerge, but the world moves by a few. Instead of chasing trends, become the trend.</p><h2>IV. Investment Advice Friends Always Ask</h2><p>All my assets are in crypto, and a long-term holding style isn't suitable for most people, but here's one reference: earn certain money.</p><p>1. Earn cyclical money - roughly judge economic cycles and bull/bear markets. Selling in bull markets, buying in bear markets is basic</p><p>2. Any asset category follows the head principle</p><p>3. Recommend at least 20% in crypto. Land was agricultural civilization's asset, minerals were industrial era's hard currency, information era's top assets are top internet company stocks and top crypto with suction effect</p><p>4. Some friends say fundamentally good crypto lacks volatility. Without leverage or trading high-risk tokens, there's no opportunity. Recommend not exceeding 10% of disposable assets</p><p>5. Most principles are already understood, not needing more explanation. Execution is hard, like losing weight</p><p>Wish everyone knows and achieves.</p></div>

He Yi: My MeMe Learning Notes

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[7359356]
Bitcoin 1-hour chart. Source: Coi...

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