PANews reported on March 31 that according to Bloomberg, the French antitrust authority fined Apple 150 million euros (approximately $162 million) because its App Tracking Transparency (ATT) system does not comply with the European General Data Protection Regulation (GDPR) privacy rules.
The French antitrust authority pointed out that Apple's ATT framework is "neither necessary nor proportionate" and constitutes an "abuse of behavior" in terms of competition law. The ATT system forces applications to display multiple pop-ups, complicating user experience and preventing advertisers from effectively complying with GDPR regulations.