A conversation with Twinkle Bai: Creating your own Web3 drama universe

Introduction: An In-Depth Dialogue about Web3 Short Series and Crypto Ecosystem

This live broadcast focuses on the upcoming Web3-themed short series "Black Amber in the Crypto Reef" and invites Patrick, the operations manager of the Twinkle platform, and Mr. Bai, a well-known crypto KOL and actor in the series, to explore the strategic thinking, industry observations, and personal experiences behind the series creation.

As the first short series in the Web3 domain with a suspense crime theme, "Black Amber in the Crypto Reef" attempts to break through circle barriers through cinematic narrative, conveying the complexity and charm of the crypto world to a broader audience. This article compiles the in-depth responses from both guests on platform strategies, content creation, user needs, and industry trends, presenting a feast of Web3 entertainment ecosystem thinking.

Part One: Twinkle Platform's Strategic Blueprint - From Short Series to Comprehensive Entertainment Ecosystem

1. The Logic of Choosing the Short Series Track: Balancing Entertainment and Professionalism

When asked why Twinkle chose short series as an entry point, Patrick frankly said: "Short series is a blank spot in the Web3 entertainment track." He mentioned that although exchanges and project parties have tried video content, most lack professionalism, "with severe homogenization of rebirth and time-travel themes and rough production". Twinkle's goal is to create "exquisite entertainment content" through a professional team, satisfying users' need for easy pleasure while conveying Web3's core values.

Patrick emphasized that short series is just the first step in Twinkle's layout, "Future plans will expand to variety shows, talk shows, long-form videos, and even online concerts". The platform plans to build a "comprehensive video ecosystem" covering education, entertainment, and user creation. Regarding long-form video plans, he stated: "Netflix's Web3 documentaries are an important reference, but currently, resources need to focus on refining short series to ensure each work is excellent."

2. Core Functions and Collaboration Models: From Viewing Participation to Ecosystem Co-building

Twinkle's current core functions include short series viewing, KOL voting, task sections, and event planning. Patrick revealed that they will introduce "entertainment with earnings" gameplay, such as combining airdrops or Non-Fungible Token reward mechanisms. Additionally, the platform plans to open collaborations, inviting project parties to integrate their brands into series plots, "with real projects appearing in the story, not just name replacements". This deep integration can both enhance project exposure and increase user immersion.

Regarding collaboration thresholds, Patrick said: "Whether GameFi, Non-Fungible Token, or DeFi projects, as long as they fit the plot, they can submit proposals through the official website or Twitter." He particularly mentioned that users should be participants, not just audience members, "with offline meetups and guest appearance plans being prepared".

Livestream replay link: https://x.com/i/spaces/1YqGoowjmyEGv

Note: This article is compiled based on the guest's live discussion and does not constitute investment advice. Markets are risky, and decisions should be made with caution.