Are KOL agents going to be unemployed? A new paradigm of attention economy Yap.market, how to bridge the information gap with Kaito?

Recently, a product called Yap.market emerged out of nowhere. Users (Twitter creators) can connect their Twitter accounts, and the platform will assess the account's contract pricing based on data. Companies with exposure needs can pledge $KAITO tokens and post tasks, and users can claim the tokens pledged by companies after completing the specified task (posting). It's important to note that the platform is still in its early stages and is a third-party team, not officially created by Kaito. The team members are not yet clear, so please carefully assess the risks of connecting your Twitter account.

Yap.market settles with $KAITO to ensure mutual benefits

Yap.market is an emerging Web3 attention market platform aimed at changing traditional marketing models and creating a disintermediated and transparent content distribution ecosystem. Its operation is quite straightforward: companies can publicly post promotional needs on the platform and use $KAITO tokens as the budget settlement unit.

Twitter creators connect their personal accounts, and the platform automatically generates a quote reference based on their data (such as number of followers, influence, etc.). As long as they post before the budget is exhausted, Yappers can directly claim rewards without review or negotiation. The platform locks in the company's funds in advance, ensuring that Yappers do not face the risk of not receiving payment.

Can Yap.market bridge the information asymmetry problem?

The emergence of Yap.market is considered to potentially cause a significant impact on traditional KOL agencies. Supporters of this view believe that the platform almost completely eliminates the profit space of agencies based on "matchmaking, negotiation, and information asymmetry". For project parties, Yap.market eliminates the trouble of finding KOLs one by one, assessing traffic ROI, and dealing with high-price quotes, directly accessing real influencers in a transparent manner.

This model not only reduces marketing costs but also improves efficiency, potentially posing a threat to the mid-to-low-end agency market. As the platform's daily active users and $KAITO token transactions increase, Yap.market is expected to further erode the market share of agencies and may even redefine the rules of Web3 marketing.

KOL agents still have irreplaceable data value

However, some believe that Yap.market will not have a substantial impact on agencies. Opposing views point out that agencies play more than just a simple KOL matchmaking role, but also serve as market consultants. Their core value lies in deep understanding of specific markets, content quality control, communication rhythm planning, and strategic approaches. Yap.market currently relies on hard indicators (such as follower count and influence scores) to evaluate content creators, making it difficult to reflect soft values. For example, a KOL's influence in communities like WeChat and Telegram cannot be quantified through the platform's mechanism.