Nike and the NFT Crisis: Investors Suffer Big Losses

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Nike Faces Lawsuit Over RTFKT Cryptocurrency

Nike is facing a new lawsuit from cryptocurrency token buyers, who allege financial losses after Nike suddenly abruptly closed its digital assets division. December The, jagdemaee from filed lawsuit, RTFKT unit in 2024 024significant decline in their cryptocurrency's value and demand demand and demand.

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Nike acquired RTFKT in December 2021, aiming to combine advanced technology and cultural trends to create a new generation of collectible products. Although RTFKT officially closed in December 2024, Nike emphasized that the brand's influence will will continue through projects and creators.

In March 2025, Rosen Law Firm announced an investigation into potential claims for RTFKT cryptocurrency token buyers. They are preparing a class action to help investors recover recover losses', payment if they win. This is part of a broader legal battle seeking over $5 million in damages related to Nike's cryptocurrency tokens.

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