19.05.2025 | From Hype to Value: How Meme Coins Embed Real-World Assets (RWAs)

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Real-World Assets - The Next Big Crypto Trend | by ICHI | ICHI | Medium

Memecoins were originally created as a joke — fun, viral, community-driven, often experiencing surges in value thanks to internet culture, celebrity posts, and perfect timing. But despite the allure of the “ meme magic,” they’ve always lacked one key element: intrinsic value .


In 2024 and continuing into 2025, a powerful new trend is emerging: Real-World Assets (RWAs) are being integrated into the memecoin ecosystem
. This is an unexpected and intriguing combination – combining cultural momentum with tangible value – that could reshape how memecoins are created, traded, and perceived.

What Are RWAs? Why Are They Important?

Real Assets (RWAs) are physical or intangible assets with measurable value, including:
  • Real estate (residential, commercial property)
  • Commodities (like gold or oil)
  • Intellectual property (music copyrights, patents)
  • Financial contract or invoice
    Through Tokenize , these assets are represented digitally on the blockchain – essentially converting ownership into tradable Token .
    RWAs have been gaining traction in the institutional and decentralized finance (DeFi) space. But now memecoins — long Capital the “ wild west” of the crypto world — are starting to create real value by integrating RWAs into their ecosystems.

How Does RWA Powered Memecoins Work?

In most cases, memecoin projects either partner with RWA protocols or directly Tokenize an asset (like a Shard of land, a piece of art, or an income stream). Then:
  • Memecoins are partially or fully backed by that asset.
  • Owners of memecoins can receive real dividends , usage rights or passive income from the underlying asset.
  • Memecoins are traded on the open market, but now have asset-based credibility and a potential minimum value.

    This model creates a new kind of Meme token : still capitalizing on the speculative wave, but Peg to tangible assets.

Why is this important?

The Memecoins market is fascinating – but also extremely volatile . Token prices can increase 100x or fall to zero in a matter of days. Asset integration changes this dynamic in several ways:


Increased Reliability

Investors will have more confidence in a Memecoins project that is Peg to real assets – be it real estate, intellectual property, or other income-generating assets.

Reduce Risk

Being backed by assets can provide a minimum level of value , helping owners minimize losses during market downturns.

Expand Your Appeal

By combining internet culture with Tokenize RWAs, Memecoins become more appealing to traditional investors – who are Capital of purely speculative Cryptoasset .

Emerging Real-World Use Cases

Here are some ways RWAs are intersecting with Memecoins:
  • Meme Real Estate Split : memecoins are partially backed by real estate ownership. The more the Token grows, the more exposure it has to real assets.
  • Music Copyright : Token related to music or meme-themed short audio, with owners Chia revenue from streaming.
  • Revenue Chia Non-Fungible Token : Memecoins paired with Non-Fungible Token represent future advertising, merchandise, or content licensing revenue.
    This isn’t just theoretical – some projects have already started testing these models on chain like Solana and Base , which have a rapidly growing meme culture and a lot of innovation.

How Does This Change the Memecoins Game?

Let's be clear: Memecoins will always be a mix of speculation, culture, and chaos . But with the integration of RWA, the game has changed:
  • Founders have new ways to Peg their stories in reality.
  • The community has reasons to hold beyond the short-term craze.
  • The Memecoins category is maturing without losing its identity.
    This isn't to make Memecoins boring – it's to give them more dimension and the potential for longevity.

What's Next?

As the lines between traditional finance and on-chain culture continue to blur, memecoins may be the most surprising of RWA Tokenize . We are entering a new era where memecoins will:
  • Backed by real revenue streams .
  • Embed smart contracts representing ownership or dividends.
  • Enhanced through utility , governance, or real economic impact.
    If the memecoins of the previous cycle were “attention assets”, then the next generation could be a hybrid of “attention + assets” – driven by meme but rooted in value.

Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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