- In March, launched a $100 million liquidity incentive program, investing at least $100,000 in eligible projects, prioritizing BNB Chain native tokens, including new assets or assets fully migrated from other chains;
- Collaborated with Binance Alpha to launch a time-limited incentive activity, where BSC Alpha tokens are double-counted in transaction volume for the points system; additionally, multiple BSC projects have transaction fees as low as 0.01, becoming an excellent "point-farming" option.
- The Pre-TGE roadshow platform CMC Launch by ecosystem partners, with CoinMarketCap responsible for attention preheating, BNB Chain collaborating with Alpha for asset issuance, and jointly launching startup projects. The first phase project BSC derivative protocol Aster has been announced, gaining widespread community attention;
- 12 BSC project tokens have been listed on Binance spot trading through Alpha, forming an ecosystem closed loop.
BNB Chain's support for projects and user attraction goes beyond token trading, focusing on improving user experience and building a comprehensive, complete ecosystem to attract users.
$100 Million Incentive Plan
In March this year, BNB Chain launched a $100 million incentive plan, supporting ten tokens so far: the first batch of Mubarak, TUT, and KiloEx received $2.3 million in liquidity support, followed by multiple purchases of ecosystem tokens including Broccoli, TST, SKYAI, etc. SKYAI was listed on Binance Futures on May 13, with its token price surging nearly 100% within a day, and other tokens also showing impressive performance.
The incentive plan is not limited to the currently hottest meme track, but covers multiple fields, including AI, DeFi, gaming, etc. BNB Chain is not focused on short-term traffic thinking, but by inheriting the incremental, active funds, and users from Alpha and Four.meme, providing long-term construction opportunities for protocols in various tracks, becoming fertile ground for innovative project development.

The $100 million incentive is not just financial support, but also demonstrates BNB Chain and the BNB ecosystem's willingness to personally support projects and engage in long-term construction. Users on other chains are still negotiating with "conspiracy groups", being drained and "vampirized" by malicious project parties, tools, and various on-chain elements in uncertain PvP transactions. BNB Chain abandons the PvP approach, instead achieving ecosystem development by screening, supporting, and long-term construction of quality projects, implementing a PvE mode to benefit users, feeding back the ecosystem, becoming an excellent platform for project construction and asset issuance, realizing joint growth of users and projects, and co-prosperity of protocols and ecosystems.
BNB Chain Wave Has Arrived, Opportunities Await
For project parties, BNB Chain not only provides leading infrastructure and a large user base but also offers comprehensive one-stop support from incubation to listing through multiple programs like Binance Alpha, MVB project support, and $100 million liquidity incentives—whether in terms of funds, technology, resources, or market promotion, the most comprehensive guarantees and exposure can be obtained here.
For ordinary users, BNB Chain actively negotiates with project parties through a "liquidity pricing" model, reserving generous airdrop and rebate opportunities for users with real interaction and token holding; in the future, with the deep integration of Binance centralized exchange and Binance Alpha, users can not only experience lower gas fees and more efficient trading on the chain but also hope to obtain more token incentive opportunities. However, as the participant base and incentive scale continue to grow, competition is expected to become increasingly fierce, with earlier entry and more active participation offering higher returns. For every project party and user hoping to seize the initiative in the BNB Chain wave, now is the best time to invest and participate.



