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ToggleHighstreet is a Metaverse project that combines elements such as e-commerce, Non-Fungible Tokens, virtual reality (VR) technology, and famous brands. Highstreet is not just an entertainment game but also opens up real money-making opportunities for users through digital assets, virtual real estate, and new financial models like RWA. Let's explore Highstreet with Allinstation through the article below!
What is Highstreet (HIGH)?
Highstreet is an open-world metaverse platform built on blockchain technology, combining modern elements like Play-to-Earn (P2E), decentralized e-commerce, Non-Fungible Tokens, virtual real estate, and virtual reality (VR). Players not only participate in entertainment activities like adventure, fighting, and interaction but can also earn real money through digital assets and interact with products from the real world.
The project was developed by LumiereVR, a company specializing in VR technology that has collaborated with major brands like LVMH, Macy's, Victoria's Secret,... With years of experience in virtual reality, the Highstreet team has integrated VR into gameplay, providing users with an immersive and vivid role-playing experience.
Core objectives of Highstreet:
- Transform e-commerce into an in-game role-playing experience.
- Connect consumers with real brands through digital assets (Non-Fungible Tokens).
- Create a virtual economy where players can earn, invest, and manage.
Highlights of Highstreet
Two-token System: HIGH and STREET
- HIGH: Governance and primary payment token in the metaverse. Used to purchase real estate, premium items, and participate in voting.
- STREET: In-game token used for daily activities like item purchases, mission rewards, and staking.
VR Technology Integration
Highstreet is built on the LumiereVR platform – a company that has provided VR solutions for brands like LVMH, Victoria's Secret, and Macy's. The game supports players immersing themselves in the virtual world through VR glasses, creating a deep role-playing experience.
E-commerce Integration
One of Highstreet's most unique features is in-game commerce integration: Non-Fungible Tokens can represent real products, allowing players to own items both in-game and in real life simultaneously.
Highstreet Metaverse
Highstreet Metaverse is a virtual universe built on blockchain, where users can play games, shop, own digital assets, interact with real brands, and earn money in an immersive space. It is an open-world MMORPG (Massively Multiplayer Online Role-Playing Game) integrating modern technologies like Play-to-Earn (P2E), Non-Fungible Tokens, virtual real estate, and virtual reality (VR).
Unlike metaverses that are purely entertainment or asset speculation, Highstreet Metaverse creates a hybrid economy between the digital and real worlds, where traditional brands can digitize real products as Non-Fungible Tokens, allowing users to own, use in-game, and potentially exchange for real products.
Open World Fragmented by Theme
Highstreet Metaverse is an open world fragmented by theme, consisting of multiple areas representing major brands or Web3 ecosystems such as:
- AVAX Alps: home of the Avalanche ecosystem, honoring the success of brands like Trader Joe and Wonderland and helping to nurture new AVAX projects. This is the coldest area in Solera, characterized by large mountains and icy terrain.
Residents live in small ice houses that expand underground, creating a cozy and modern environment. AVAX Alps has a unique ecosystem with many monsters hiding in the forest and under the snow.
- Binance Beach: Recreating the Binance NFT platform as an original area in the metaverse. This coastal town features NPCs and MMO elements, along with a waffle restaurant and exhibition rooms supported by Binance IGO projects. Like other areas, Binance Beach has its own unique monsters, culture, and architecture.
- Animoca Archipelago: A chain of islands connected by highways, with each island representing an Animoca Brands game or brand. Similar to Disneyland, each area has its own theme, forming an entertainment park with multiple attractions. Players will experience an adventure into the unknown, exploring and enjoying various wonderful experiences. The highway system makes it easy to move between islands. Animoca Archipelago is a place where multiple universes (IPs, Games, Brands) coexist harmoniously, providing a glimpse into the vastness of this metaverse.
- Highstreet City: A commercial center connecting people and Fomo Ducks characters. Highstreet City is a combination of modern buildings and revitalized industrial areas. The city was built for FOMO Ducks, but humans also have a place to connect with Ducks and other residents. Highstreet City stands out with its legendary marketplace at the center, built from ancient technology, connecting the physical and digital worlds through a time-space portal. The city has become a prosperous center with a booming economy and growing population.
Other Special Features in Highstreet Metaverse
- Metaverse Commerce: Players can purchase NFT products representing real goods. A pair of sneakers can be used as in-game equipment and can also be "redeemed" to receive the physical version.
- Virtual Real Estate: Players can buy land, build infrastructure, rent, or host events. The real estate system is divided into hexagonal plots that can be traded on the marketplace.
- Gameplay Combining P2E and Missions: Mining, monster hunting, completing missions, trading, staking assets - all provide real rewards.
- Virtual Reality (VR) Technology Integration: Players can experience the world from a first-person perspective using devices like HTC Vive. This enhances realism and social interaction in the metaverse space.
Basic Information about HIGH Token and Tokenomics
Basic Information
- Token Name: Highstreet
- Ticker: HIGH
- Blockchain: Ethereum, BNB Smart Chain
- Token Standard: ERC-20, BEP-20
- Contract:
ETH: 0x71ab77b7dbb4fa7e017bc15090b2163221420282
BNB Smart Chain: 0x5f4bde007dc06b867f86ebfe4802e34a1ffeed63
- Total Supply: 100,000,000 HIGH (ETH) and 2,014,744 HIGH (BSC)
- Circulating Supply: ~50 million HIGH
HIGH Token Distribution & Vesting Schedule
Distribution:
- Gameplay rewards: 30%
- Treasury: 28.7%
- Private/Seed: 30%
- Team: 8%
- Public sale & Launchpool: 3.5%
Vesting Schedule: Spread out until the end of 2025, gradually reducing token dump pressure over time.
HIGH Token Use Case
- Governance: Vote on proposed changes in the game/metaverse.
- Shopping: Used to buy NFTs, real estate, and utility services.
- Staking: Receive commissions from transaction fees and item sale privileges.
Development Roadmap 2025
- Launch of Highstreet Mobile App: A condensed mobile version allowing access to marketplace, staking, and asset management.
- Release of SDK toolkit for third parties: Helping brands and game studios easily create content, games, or stores within the Highstreet metaverse.
- Full implementation of "Phygital Commerce" model: In-game NFTs are real-world products. Allowing users to receive physical items from brands after purchasing NFTs in the game.
- Expanding the metaverse to Asian markets, especially China, South Korea, and Vietnam.
Project Team, Investors & Partners
Project Team
The Highstreet team has worked together for 6 years at LumiereVR, a virtual reality technology company. They have experience in this field and have received many prestigious awards.
- Founded by Travis Wu – CEO of LumiereVR, with extensive experience in VR and AR.
Investors
Highstreet has received investments from funds such as Genesis Block Ventures, NEO Global Capital, Houbi Ventures, Binance Labs, and Animoca Brands.
Strategic Partners
HTC Vive, Unity, AWS, Avalanche, Binance, Animoca Brands,…
Current Status of Highstreet
Highstreet has deployed the Beta version of the Highstreet World virtual world, allowing players to experience the metaverse space with the support of virtual reality (VR) technology, especially on HTC Vive devices. Prominent areas such as Binance Beach, AVAX Alps, and Highstreet City are now operational, offering diverse gaming and exploration experiences.
One of Highstreet's current strengths is its ability to integrate e-commerce within the game. Players can purchase Non-Fungible Tokens representing real products from external brands and receive physical goods. This feature is being expanded with new partners in fashion, accessories, and sports industries.
Highstreet still faces challenges in retaining players long-term, as the product is not yet fully complete and VR is not widely popular. Additionally, the current metaverse market is quite subdued, with fierce competition from rivals like The Sandbox or Otherside slowing down development speed.
Summary
Although not yet experiencing a boom, Highstreet remains one of the few metaverse projects with a clear strategy, combining game, commerce, and RWA. With support from many major industry names, the project has the potential to become a bridge between the real world and the digital world in the future Web3.
Hope this article from Allinstation has helped readers better understand Highstreet and the HIGH Token!
