Recently, the second episode of the first crypto column dialogue live program "Face-to-Face with HTX Executives" produced by HTX has been officially launched. In this episode, the head of HTX's Marketing Center and official spokesperson, HTX Six Master, answered questions about HTX's brand history and sentiment, outstanding platform performance, user trust accumulation, brand's young and interesting direction, and industry opportunities for Web3 women. She also revealed HTX's 12th anniversary user "true benefits". She believes that only by truly returning to the user's perspective, being sincere, and building trust by steadily solving problems step by step, can we truly become the first choice for the industry and users.
Q: HTX proposed "returning to user perspective" on its 12th anniversary. What are we fighting for in the brand battlefield?
We don't rely on nostalgia or past achievements; sentiment must be supported by sincerity. This year, we are fighting with "sentiment + culture": on one hand, giving back to old users and evoking a sense of companionship. On the other hand, we are creating a young and interesting crypto culture, such as the golden sentence we wrote for 520, "I can give you experience, but don't easily give away your private key". We want to explain crypto in a way that people can understand and want to listen, breaking into the mainstream perspective.
Q: In the current industry environment of "competing in marketing and innovation", how does HTX plan to establish its user moat with a differentiated approach? Are there any explosive marketing tricks that can be spoiled?
HTX does not compete with tricks, only with sincerity. We truly give out rewards, and our rules are written clearly. From "KOLs receiving awards" to "70% of rewards given to ordinary users", to "you have talent, I have wealth", HTX hopes to exchange every bit of sincerity for users' long-term trust. "Co-building" is not about shouting slogans, but truly wanting to turn users' suggestions into products and create stages.
Q: Under the background of frequently changing regulatory environments and declining user trust in centralized platforms, how will HTX reshape trust through "trust marketing"? What specific strategies will be implemented?
Trust is not built by talking, but by "solving problems" bit by bit. HTX has shortcomings, and we never avoid them. We are not afraid of users raising questions; we are afraid of not responding. If something can be solved, I will do it immediately; if not, I will provide honest feedback. Face-to-face with executives is not for show, but to hope to make problems transparent and normalized.
Q: Why does HTX continue to create "HTX First Lady"? How does Six Master view industry opportunities for Web3 women? What is the idea behind this year's "Finding Future Queen"?
I have been present from the first to the third edition, and I have witnessed many girls going from "being doubted" to "being needed". Gold will shine, but not everyone has a stage. HTX is willing to provide a stage, letting truly talented and creative women be seen.
They are not just here to compete, but have found a turning point in life on our platform. Web3 women should not be labeled, but should become Builders of this industry, using their wisdom and perspectives to make the crypto world more prosperous.
Q: Between compliance and innovation, how to find a balanced path?
This is not a binary choice, but a matter of multiple systems running in parallel and improving themselves. In the long term, our value is to help users screen high-quality and trustworthy assets.
Justin proposed in late 2023 that HTX should become a "quality project alliance platform, screening truly investment-worthy targets for users". This is not for hype, but to create an environment where users can trade with peace of mind.
Q: At HTX's 12th anniversary, what is the biggest challenge facing HTX?
We are not focusing on existing users in the circle, but on how to serve the next wave of incremental users, especially those from traditional finance and internet industries. They care more about long-term value and risk control.
We are not just competing for users, but establishing rules and standards for the industry. A truly trustworthy exchange should help users screen risks and take responsibility for growth.
