On July 16, according to official sources, Pudgy Penguins announced a partnership with Suplay, a Chinese trendy toy company. The specific details of the collaboration will be disclosed later.
Public information shows that Suplay was established in late 2019 and is a trendy IP consumer goods company covering the entire IP and channel industry chain. Additionally, Suplay fully owns the trendy toy design and manufacturing brand Hey Fenr, the card brand Kakawow. The company has incubated collaborative IPs such as Kiki, Water Wave Egg, OHO, and Winni, and has signed partnerships with renowned IPs from various fields including the Palace Museum Culture, Sanrio, Genshin Impact, and Disney.
