By Shirley @IOSG
TL;DR
💡 China market opportunities:
More than 900 million people in China use the Internet.
98% of them are mobile internet users.
According to the Digital Society Index, which measures the level of digital development in society, China ranks third among the 24 countries surveyed in terms of trust in digital technology. (Source: Icoda)
For cryptocurrency projects, local agencies can help navigate the complex regulatory environment and effectively reach and tap into China's large and cryptocurrency-savvy user base.
Within the global cryptocurrency market, the Chinese-speaking region represents a significant market opportunity with its unique and expanding digital ecosystem. KOLs, trusted and popular opinion leaders, have the ability to influence consumer behavior and market trends. They go beyond simply promoting products to educate and guide the community, and KOL agencies play a vital role in helping brands grow.
This article will provide an overview and analysis of some of the major KOL agencies, KOL representatives, and Web3 media platforms in the Chinese-speaking region. This will provide valuable insights for international projects looking to enter the Asian market, helping them select appropriate partners and develop effective market entry strategies. Furthermore, a comprehensive understanding of the KOL agencies and media ecosystem will help the Web3 community and users discern valuable insights from the industry's noise.
What is KOL?
A KOL (Key Opinion Leader) is someone who possesses deep expertise, authority, and credibility in a specific field. Unlike typical influencers, KOLs derive their influence from their specialized knowledge of a specific industry or field, rather than simply attracting widespread attention or generating entertaining content. KOLs typically maintain loyal fan bases on platforms like WeChat, Weibo, Douyin, Xiaohongshu, X (formerly Twitter), YouTube, and Instagram. Their opinions are highly trusted by their followers, making them uniquely valuable in promoting products or services. For some brands, KOLs can be more effective than celebrities or popular influencers.
Unlike influencers, who typically reach a broad audience and rely on content quality or popularity to gain influence, KOLs' core strength lies in their in-depth industry knowledge and in-depth analysis of specific topics. This enables them to provide more valuable information and insights within their specialized fields.
In the cryptocurrency field, KOLs typically have the following roles:
Content creators : Publish analytical articles, videos, and discussions about blockchain technology, market dynamics, or crypto projects to help viewers understand complex concepts.
Analysts and Researchers : Provide in-depth market analysis, project evaluation, and technical interpretation to help investors make informed decisions.
Thought leaders : Lead topics in the community, shape the direction of industry discussions, and influence industry development trends.
Project founders or core contributors : Share the latest progress and technical details of the project to build trust in the project and attract supporters.
In general, KOLs not only help educate the audience and simplify complex information, but also influence investors' decisions. They are an important force in promoting industry trust building and accelerating popularization.
The Role of KOL Agencies
KOL agencies play a vital role in cryptocurrency marketing in the Chinese-speaking region. Serving as a bridge between Web3 projects and their target audiences, their main functions include:
Screening KOLs : Look for KOLs in the crypto space with real, active fan bases, ensuring that their values and professional backgrounds align with the goals of the project, thereby achieving mutually beneficial cooperation between the two parties.
Build trust and credibility : Leverage the authority of KOLs to enhance the credibility of your project. Trust and expertise are particularly important in the Asian market.
Marketing Strategy and Management : Develop KOL marketing campaigns aligned with brand objectives, including strategic planning, content co-creation, and platform selection (e.g., Twitter, Telegram, YouTube, WeChat, Douyin, Xiaohongshu, etc.) to maximize reach and impact. Additionally, the agency fosters deeper engagement with the project and community through AMAs (Ask Me Anything), Twitter Spaces, and other educational content.
Localized Market Navigation : Provides expert insight into the unique cultural characteristics and digital ecosystem of the Chinese-speaking cryptocurrency community. Monitor campaign performance and adjust strategies to optimize results, increase ROI, and ensure quality.
Why does the project need an Agency?
Crypto projects, especially before their Token Generation Events (TGEs), face unique challenges in a highly competitive and rapidly evolving market. Hiring a professional agency is often crucial to developing a successful Go-to-Market (GTM) strategy. The following outlines the reasons for this, encompassing strategy, marketing, listing and trading, user communities, and market making.
Expertise and strategy
Cryptocurrency marketing differs significantly from traditional marketing. Crypto-focused agencies are deeply versed in industry terminology, audience characteristics, and the dynamics of specific platforms like Telegram, Discord, Reddit, and Twitter. They excel at crafting compelling narratives around complex blockchain technology and token functionality to spark interest and build trust. They target specific cryptocurrency channels, reaching niche and engaged audiences to ensure maximum impact before token launches (TGEs). Top cryptocurrency agencies develop customized marketing plans tailored to the needs of each project, whether it's an ICO, NFT issuance, or a milestone for a DeFi protocol or infrastructure project. They leverage content marketing, SEO, influencer marketing, social media engagement, public relations, and paid advertising—all optimized for the cryptocurrency audience.
Furthermore, agencies can help projects gain exposure on cryptocurrency media platforms, build industry influence, and manage public perception to counteract the negative stereotypes the industry sometimes faces. For startups and small teams, hiring an agency can free up internal resources to focus on product development and core business operations, while experts handle the complex and time-consuming marketing work.
Listing and Trading
Institutions leverage their existing relationships with centralized and decentralized exchanges to assist projects with the listing process. They lay the foundation for a successful listing by conducting pre-listing promotional activities, generating market excitement, and attracting strong initial trading volume. Furthermore, institutions can guide projects in adjusting their listing strategies to adapt to market conditions, thereby optimizing listing results, which is crucial for continued development after the TGE.
Agencies indirectly drive deal volume by increasing project visibility and attracting a wider audience. Greater visibility generally means more potential deals. The strong, engaged community fostered by agencies fosters sustained interest and loyalty, encouraging long-term trading activity rather than short-term speculation.
User Community
Crypto projects are highly community-driven. Institutions specialize in building and nurturing active online communities on platforms like Telegram, Discord, Reddit, and WeChat. They moderate discussions, resolve issues, and foster a sense of belonging. Some also assist in designing airdrops, staking rewards, or whitelisting campaigns to attract early adopters and token buyers. By educating potential users and investors about a token's value proposition, use cases, and underlying technology, institutions help build knowledgeable and engaged communities.
Market Making
Some projects may require institutional liquidity support. Some institutions are known to work closely with market makers to maintain stable trading activity and prevent early sell-offs that could damage a project's reputation. Institutions also serve as a bridge between projects and market makers, ensuring that market-making strategies align with the goals of the token offering (TGE), thereby ensuring smooth market entry.
other
Agency creates data-driven roadmaps for the crypto market, aligning pre-TGE initiatives with long-term project goals. They develop comprehensive strategic go-to-market (GTM) plans and actively manage community sentiment, which is crucial for maintaining credibility before the TGE. Furthermore, they leverage real-time data to optimize marketing campaigns and ensure efficient allocation of resources for maximum impact.
A Quick Look at Chinese KOL Agencies
The following content, based on existing data and information on the X platform, profiles some KOL agencies, highlighting their expertise in cryptocurrency marketing. Please note that information on some agencies may be limited, and any inferences are based on publicly available information and incomplete data. (Listed in no particular order)
Mango Labs (@MangoLabs_)
Introduction
Mango Labs is a Web3-focused marketing agency specializing in marketing and community engagement for cryptocurrency projects. Based in the Chinese-speaking region, the agency is recognized as Asia Pacific's leading full-stack expert in Web3 growth and narrative development. They specialize in pre-TGE marketing campaigns and leverage influencers (KOLs) on platforms like X and Telegram to raise project awareness. MangoLabs is renowned for connecting projects with mid- to high-end KOLs and excels at building pre-TGE buzz through strategic content and community events. Their expertise in Chinese-speaking cryptocurrency community development makes them a valuable partner for projects aiming to enter the Asian market.
Service Highlights
Narrative Creation: Create multi-layered narratives tailored to the understanding levels of audiences in different Web3 fields.
Chinese KOL Promotion: Fully understand each Chinese KOL and be able to work with them effectively.
Listing and MM Consulting: Past clients have achieved significant success in listing on centralized exchanges and market value management, and can provide professional consulting services.
User Community: Maintain close contact and cooperation with the trading community in the Chinese market.
Other comprehensive services also include:
Strategic Narrative and Growth
KOL placement and management coordination
Marketing activities and community growth
Event organization and operation
More other services
Team structure
The team members possess extensive industry experience, including veterans from top venture capital firms, exchanges, influencers, and incubators, each with unique insights into various areas of the Web3 ecosystem. With a lean and flexible structure, the team focuses on niche areas within the cryptocurrency sector, providing comprehensive support for projects through long-term collaboration, from brand awareness to implementation. Core members include:
Business Model
Service packages are customized based on the project's current stage and anticipated goals. Execution periods range from short-term initiatives to long-term consulting engagements. Fees are negotiated based on the number of KOLs, content format, campaign plans, and more. Marketing plans can also adopt a campaign-based model, charging for KOL outreach, content creation, and campaign management. While the total price varies, the team typically charges a service fee based on a percentage of the marketing budget.
Cooperation Cases
Solv Protocol (@SolvProtocol)
Initia (@initia)
Sign (@ethsign)
Huma Finance (@humafinance)
Mew (@MewsWorld)
Sonic (@SonicSVM)
Aptos (@Aptos)
Hashkey (@HashKeyGroup)
Amber (@ambergroup_io)
Advantages
Degen's team members have a strong crypto KOL network, consultant-level narrative skills and marketing strategies, and have rich expertise and a good track record in the Chinese market.
JELabs (@JELabs2024)
Introduction
JE Labs, a Web3-native marketing studio founded in 2024, is dedicated to helping aspiring, high-potential projects build their brands, expand their communities, and unlock long-term value. The studio specializes in providing KOL-driven marketing campaigns for blockchain startups, targeting Chinese-speaking audiences and prioritizing community engagement. JE Labs plays a key role in supporting early-stage projects that require rapid community growth. Its pre-TGE marketing strategy includes establishing KOL partnerships and implementing customized social media strategies to boost brand visibility and user engagement.
Service Highlights
Strategic Consulting : Tailor-made strategic guidance for early-stage Web3 projects, helping them clarify their brand and market positioning in Asia, and develop market entry strategies.
KOL Marketing : Maintain a network of selected and encrypted KOLs across major platforms and connect them with the project to expand influence and enhance credibility. Design KOL-centric marketing campaigns to increase project engagement and stimulate organic discussion. Coordinate promotional activities to ensure alignment with the project vision and create culturally and contextually resonant, community-centric marketing efforts.
Content Marketing : Producing branded and organic content tailored to the Web3 community to engage and educate the target audience. They have previously created how-to content for the Chinese-speaking market, combining technical blockchain concepts with accessible information. For example, the "Exploring the Asian Market and Web3 Marketing Green Paper" were both produced by JELabs.
Public Relations : Provide comprehensive PR services to help projects enter the market, secure media coverage, manage press releases, and build relationships with crypto-focused publications and platforms, especially those with influence in the Chinese-speaking region.
Fundraising support : Assisting early-stage Web3 projects in preparing and executing successful fundraising activities, with a focus on market momentum before TGE.
Team structure
Unlike teams with dedicated KOL coordinators, digital marketers, and blockchain consultants, the JE team is more project-oriented, with each project manager helping and tracking the growth of a project from 0 to N.
Business Model
Based on customized services and fees, we help you grow your brand, exposure, user growth, and transaction volume through KOL campaigns, marketing strategies, events, and content. We offer customized packages for pre-TGE launches. We typically charge a portion of your marketing budget as a service fee.
Cooperation Cases
Public data is limited due to its recent launch, but the launch of the X platform shows collaboration with emerging DeFi projects, with activity focusing on community interaction.
Particle Network (@ParticleNtwrk)
Aptos (@Aptos)
Sonic Labs (@SonicLabs)
Bedrock (@Bedrock_DeFi)
0xScope (@ScopeProtocol)
Bluefin (@bluefinapp)
Astar Network (@AstarNetwork)
Bedrock (@Bedrock_DeFi)
Advantages
Research capabilities. The founders have backgrounds in marketing and IPOs. They are experts in marketing design and community management. The team maintains close ties with key opinion leaders (KOLs), having collaborated with over 400 KOLs and communities across key markets including China, South Korea, Southeast Asia, and the Commonwealth of Independent States.
4XLabs
Introduction
4XLabs helps global Web3 projects succeed in the Chinese market through comprehensive strategic execution. Going beyond traditional influencer marketing, they combine strategic positioning, data-driven community growth, capital networks, and ecosystem collaboration to provide end-to-end solutions from market entry to scale. 4XLabs leverages localized KOLs to support pre-TGE campaigns on platforms like X and WeChat, which is crucial for entering the Chinese crypto market.
Service Highlights
Market intelligence and positioning : Project diagnostic reports and analysis (including regulation, competitors, localization roadmap, etc.).
Expand project influence at multiple levels : deploy a KOL matrix to amplify project voice and exposure through top KOLs and media platforms.
Ecosystem integration : This includes onboarding investors, exchanges, and partners in DeFi, NFT, and infrastructure projects. Hosting/co-hosting events, AMAs, and more to increase project awareness.
Team structure
The 4XLabs team is comprised of several top KOLs in the Chinese-speaking world. They are veterans in the cryptocurrency space, with years of industry experience and solid professional backgrounds in cryptocurrency investment and research. Core team members include:
Business Model
4XLabs works with partners to drive the localization and growth of Web3 projects in the Chinese market through two main models:
Strategic Advisory Partnership : Serving as a comprehensive advisory team, we provide highly customized solutions to build long-term strategic alliances (including exposure, growth, capital matching, and market integration).
Marketing Partnerships : Amplify visibility through top KOL networks, MCN agencies, and media platforms (content, events, promotions, etc.)
Service charges tend to be token-based payments, which can be communicated in detail based on the unlocking or FDV. Goods are settled in one go or in stages using fully liquid tokens (such as USDC, BTC).
Cooperation Cases
Pendle (@pendle_fi)
Hyperliquid (@HyperliquidX)
Puffer Finance (@puffer_finance)
Movement (@movementlabsxyz)
Solana (@solana)
Arbitrum (@arbitrum)
Aptos (@Aptos)
BTCFi Ecosystem Project
Advantages
4XLabs has the potential to leverage hyperlocal strategies in the Chinese-speaking region. As a team comprised of key opinion leaders (KOLs), 4XLabs has a clear advantage: each member can leverage their personal influence to drive community action, helping global Web3 projects reach the 80% of Chinese-speaking users.
LFG Labs (@dubailfg) / Snow Team (@snow949494)
Introduction
LFG Labs is a global Web3 marketing agency focused on key markets such as China, South Korea, Japan, and the Middle East. They excel at navigating the complexities of these diverse regions to drive project growth in the Web3 space. LFG Labs plays a key role in pre-TGE marketing, connecting projects with key opinion leaders (KOLs) with strong crypto community followings to enhance project credibility and investor interest. LFG Labs supports Web3 businesses to thrive in their target markets.
Service Highlights
Content Creation : Enhance brand authority in the Web3 space through data-driven content strategies.
Media Distribution : Reach a wider audience through targeted media distribution channels and amplify brand information exposure.
KOL Marketing : Leveraging the influence of key opinion leaders to drive engagement and credibility within the Web3 community.
Community Management : Fostering community growth through proven strategies across multiple countries and platforms.
KOL round financing : Help project promotion and ensure effective KOL round financing.
Market entry strategy : We have abundant resources from all parties to provide marketing, content and other services, using proven methods to achieve lasting results and help increase brand awareness of the project.
Team structure
The LFG Labs team includes influencer managers, content creators, community managers, and project and market research staff, focusing on platforms like Telegram and Twitter. The team members are globally distributed and all crypto veterans. Snow (@snow949494) is the founder of LFG Labs, and little information about the other team members has been publicly disclosed.
Business Model
The team charges fees for KOL promotion and campaign execution, and is known for its generous budget for KOL promotion and distribution (although the team's actual service fees are only a small fraction of this budget). To achieve ideal results, the team recommends that projects collaborate with at least 100 KOLs. In addition to basic KOL marketing collaboration, LFG Labs also assists projects with KOL fundraising rounds, charging a percentage of the fees, and provides other consulting services for an additional fee.
Cooperation Cases
Metis (@MetisL2)
API3 (@Api3DAO)
GALA Games (@GoGalaGames)
Aptos (@Aptos)
Stacks (@Stacks)
Mask Network (@realMaskNetwork)
Io.net (@ionet)
Movement (@movementlabsxyz)
VANA (@vana)
Solayer (@solayer_labs)
Advantages
We have deep connections with influencers (KOLs), extensive marketing resources, and expertise in community-driven marketing. We also possess specialized capabilities in pre-token generation (TGE) marketing. We achieve this by providing comprehensive marketing services tailored to the unique needs of regions such as China, South Korea, Japan, and the Middle East. Our goal is to be a catalyst for our clients' success in these dynamic markets.
Cipher Dance
Introduction
Cipher Dance is a Web3 Agency specializing in creative KOL marketing, providing a one-stop service for projects entering the Chinese crypto market. The team leverages KOLs through unique content formats to build awareness and attention for projects. Their creative approach makes them an ideal choice for projects seeking large-scale pre-TGE reach.
Service Highlights
KOL Marketing : Build connections between project brands and KOLs to maximize brand reach. Cipher Dance has established relationships with over 2,000 screened KOLs, covering English, Chinese, CIS, Turkish, and Southeast Asian markets. The team targets audiences by region, industry chain, and vertical. We also provide KOL fundraising advisory and execution solutions for projects.
Social Media Management : Craft compelling narratives and foster active online communities. Strategically create and distribute content across major social media platforms. Drive brand loyalty through community engagement and management.
Community Building : Build a strong, active, and loyal community around the brand. Design and implement community engagement programs. Support the management of online forums and groups. Organize online and offline community events. Gather community feedback to improve products and services.
Media & PR : Shape public perception and secure valuable media coverage. Develop compelling press releases and media materials. Build relationships with key journalists and media outlets. Secure features and interviews in top publications. Monitor media mentions and manage public image.
Team structure
Their team consists of senior marketers with more than 6 years of experience and a leading KOL network, including:
Business Model
Collaboration fees are customized based on the KOL campaign and cover both KOL collaboration and content creation. Higher-impact creative campaigns may incur a premium, and pricing varies based on the scope of services provided.
Cooperation Cases
RedStone (@redstone_defi)
Particle (@ParticleNtwrk)
Carv (@carv_official)
Chainbase (@ChainbaseHQ)
Space and Time (@SpaceandTimeDB)
Theoriq (@TheoriqAI)
Obol (@Obol_Collective)
Advantages
Using a data-driven approach, they transform project ideas into concrete results, broadening their impact across all channels. Successful TGE marketing relies not only on PR and KOL networks, but also on connecting with and engaging with community members. Their approach involves thoroughly understanding each project's narrative, developing appropriate KOL and media content strategies, and meticulously planning and managing community activities.
TinTinLand
Introduction
TinTinLand is a leading Web3 developer community and event organizer in China, dedicated to increasing project visibility and influence. The platform provides educational courses, event planning, and public relations services to overseas cryptocurrency projects entering the Chinese market. Focused on developer and project growth, TinTinLand's mission is to empower Web3 developers by building developer communities and conducting targeted promotional events. They play a key role in user acquisition and project adoption—core metrics for successful cryptocurrency marketing. This strategy aligns with industry demand for customized strategies targeting technical audiences, such as developers. Furthermore, TinTinLand was an early supporter of the Polkadot ecosystem.
Service Highlights
Brand promotion and community building : Establish and manage project communities in WeChat groups for technical discussions and resource sharing. Organize online events and publish articles on social media platforms to increase public awareness of the project.
KOL Collaboration : Collaborate with influential narrative-driven KOLs to stimulate discussion on project-related topics, create a viral effect for key project announcements, and help the project increase user growth.
Offline meetings : Organize an Asia tour of the project in major cities such as Shanghai, Hangzhou, Shenzhen, and Chengdu. Strengthen the project's influence in the Chinese-speaking world and facilitate direct communication between the project and users and developers.
Team structure
Tintinland's two co-founders are veterans of the crypto industry with extensive experience building and managing developer communities. They have introduced numerous developers and early-stage projects to various ecosystems, and have also established comprehensive courses for new developers in various development languages, from zero to many. The core team members currently include:
Business Model
Tintinland offers a variety of services tailored to project needs, including online courses for the developer community, KOL outreach and partnership management, media coverage, and, more recently, China roadshows and campus tours. Each service has a different fee structure. The KOL marketing package incurs a service fee percentage of the budget. The China tour fee varies depending on the city and project requirements.
Cooperation Cases
More than 25,000 developers have been trained in courses such as Starknet (@StarknetFndn), Rust (@playrust), and Solana (@solana), boosting the Web3 talent pool.
Collaborate with leading projects such as Solana (@solana), Ton (@ton_blockchain), Sui (@SuiNetwork), Avalanche (@avax), Aptos (@Aptos), Story (@StoryProtocol), Boundless (@boundless_xyz), 0G (@0G_labs) to ensure content quality and offline user engagement.
Advantages
Tintinland is a veteran developer community with a strong developer base and ecosystem partners. Among the services offered, including educational courses, PR services, and hackathons, the most inspiring are the project's Asia tours or Asia campus tours.
How to Choose a KOL Agency
For overseas projects looking to enter or expand into the Chinese crypto market, choosing the right KOL agency is crucial. Some agencies offer specialized services ranging from pure KOL outreach to long-term strategic consulting, while others focus broadly on Web3 development or digital marketing, and some are highly specialized in crypto KOL collaboration and outreach. Choosing the right KOL agency requires evaluating its expertise, network resources, strategy, and fit with the project's goals and the unique culture of the Chinese crypto market.
Before making a final decision, it is recommended that you carefully consider the following key factors:
Crypto Expertise : Ensure the agency has extensive experience and a deep understanding of crypto and Web3, not just general digital marketing knowledge. They should be familiar with the industry's unique characteristics, terminology, and user community behavior. Projects can compare multiple agencies based on their goals and choose one with a proven track record in crypto marketing, particularly pre-TGE campaigns.
Regional Expertise : Priority will be given to agencies with a strong presence and network in the Chinese-speaking region (including mainland China, Hong Kong, Taiwan, and Singapore), and an understanding of local platforms (such as WeChat, Weibo, Douyin, and Xiaohongshu) and cultural communication styles. The ability to create messages that resonate with local culture and understand local user sentiment is crucial for success in the Chinese-speaking market.
KOL Resource Quality : Verify the authenticity and quality of the KOLs the agency is working with, ensuring they have a real and engaged audience. If possible, request analytics data on follower counts and engagement rates. Ensure the agency has a strong presence on platforms relevant to its target audience.
Service Content : Evaluate whether the agency's services meet your project's current needs (e.g., pure marketing, strategic consulting, fundraising support, pre-TGE marketing, IPO, etc.). Understand its fee structure (fixed fee, performance-based, token incentives, content output, etc.). Match your budget to its pricing model (smaller agencies may offer cost-effective solutions, while larger agencies may offer a wider range of services at a higher cost).
Team expertise : Select a team with diverse backgrounds, including crypto industry professionals, marketers, and strategic thinkers who understand the technical and community aspects of Web3 and can understand the project's narrative to tailor activities for the Chinese crypto community.
Transparency and Compliance : Ensure that agencies provide clear communication, detailed reporting, and analytics to track campaign effectiveness. Also, ensure they can effectively navigate China's complex crypto regulations to avoid compliance risks during their campaigns.
As influencer-driven campaigns continue to grow in the crypto space, influencer-driven agencies in Asia are becoming increasingly important in digital marketing. The Chinese-speaking KOL agency market is vibrant and rapidly evolving, with agencies like Mango Labs, JELabs, 4XLabs, LFG Labs, Cipher Dance, and Tintinland playing a key role in crypto marketing. These agencies specialize in pre-TGE campaigns, leveraging influencer-driven campaigns to build trust, generate buzz, and increase community engagement, distinguishing themselves in regions with large, crypto-savvy audiences. While they specialize in crypto and influencer-driven strategies, their diverse scale, creative approaches, and platform expertise allow international projects to find tailored partners. For international projects, choosing the right influencer agency is an essential partner that can effectively navigate the complex intersection of technology, community, and culture, achieving impactful pre-TGE marketing and sustainable growth. Projects should carefully select agency partners based on their crypto expertise, regional focus, and comprehensive service offerings to effectively amplify their message and build a strong community.
Introduction to some KOLs in the Chinese area
In addition to agencies, some top-tier individual KOLs also play a crucial role in helping crypto projects with marketing, IPOs, and pre-TGE activities. For overseas projects entering the Chinese market, collaborating with these individual KOLs is a valuable aid, provided they have sufficient budgets. The following is an introduction to two Chinese-speaking crypto KOLs based on available information. We will continue to expand on more KOLs. We welcome additional comments and suggestions (in no particular order).
0xCrypto Wizard (@Cryptowushi)
Introduction
0xCrypto Wizard is a crypto-focused influencer with 31,900 followers. His tweets are primarily targeted at retail investors looking to gain access to pre-TGE projects through testnet participation and events, providing followers with a guide to earning points or future token airdrops.
Twitter Followers and Features
0xCrypto's fan base includes crypto enthusiasts, retail investors, traders, and Web3 participants, with a particular focus on the DeFi space, and a significant Chinese audience. This audience often seeks investment advice, participation guides, airdrop opportunities, important project updates, or easy-to-understand project narratives.
Twitter shout-outs
Project Growth : Promote early-stage crypto projects, recommend participation, and guide users to testnets to tap into future growth potential. Content often links to relevant Telegram groups, Discord servers, or referral codes from exchanges like Binance.
Promoted Content : Promoted content can be organic or paid. His tweets are often concise, timely, and compelling due to their potential for monetization through engagement.
Educational content : Provides guidance or insights into complex crypto topics such as DeFi or infrastructure. Provides guidance on participating in testnets and various activities to earn points.
Cooperation with projects
0xCrypto tends to partner with DeFi protocols to boost engagement. Promotion often involves tweeting about token launches, airdrops, or community events, directing followers to Telegram or Discord. Affiliate marketing (e.g., Binance referral links) is a common practice in its tweets. 0xCrypto's endorsement is likely to drive targeted retail traffic to the project.
Dayu (@BTCdayu)
Introduction
Da Yu is a well-known Chinese crypto KOL (crypto OG representative), who has built a community dedicated to content creation, focusing on cryptocurrency insights, market analysis, and community interaction. He is known for providing highly valuable content and engaging guidance to the Chinese crypto audience, and is deeply involved in various DeFi protocols, making him a key opinion leader in the Web3 space. To date, he has 268,000 followers on Twitter and runs a communication group on Telegram with 23,163 participants.
Twitter Followers and Features
The content attracts Chinese crypto enthusiasts, including retail investors and Web3 participants, focusing on market trends, project analysis and community-driven discussions.
The fan engagement rate is high, and judging by engagement metrics (likes, reposts, and replies), it clearly demonstrates the characteristics of a typical crypto influencer. Dayu's account has garnered attention for providing valuable trading insights and project recommendations, attracting an active and responsive audience. This high engagement rate indicates a high level of trust in the community, with users actively participating in topics and discussions related to Dayu's posts.
Twitter shout-outs
He publishes content related to various cryptocurrency projects, particularly those in their early stages or with growth potential. His promotional strategies are targeted and strategic, often tied to his reputation for identifying potential opportunities.
Highlighting projects in different crypto fields such as DeFi, NFT and GameFi, covering both mainstream cryptocurrencies and lesser-known early-stage Altcoin.
Promotional content is often data-driven, providing insights into price fluctuations or project fundamentals. Communication is direct and professional, with a focus on delivering value.
Cooperation with projects
Daewoo is also collaborating with other top KOLs to help the project increase its influence through technical reporting, narrative analysis, and community management. It also maintains close ties with the crypto media organization Followin , supporting the project's market entry strategy and providing resources from Japan, South Korea, Vietnam, and other regions.
Please check https://btcdayu.gitbook.io/dayu to obtain the investment guide on Dayu’s personal website, including information on major exchanges, on-chain tools, wallets, decentralized exchanges, dashboards, investment papers, cases and research, which is very helpful for practitioners who are new to the industry or want to immerse themselves in systematic learning.
Introduction to major Chinese media organizations
WuBlockchain (@WuBlockchain)
Introduction
WuBlockchain (Wu Blockchain) is a leading global media outlet specializing in cryptocurrency and blockchain. Adhering to the principle of "factual reporting close to the truth," WuBlockchain provides original, independent, and reliable professional reporting. Its content, available in both Chinese and English, has a global reach of over 1.5 million, reaching 90% of cryptocurrency professionals and serving as essential reading for industry leaders.
Service Channels
Official Website - Desktop Integrated News
Mobile Apps - Mobile integrated news
Social Media - Interact with industry users
Audio/Video - mainly podcast content
Service Highlights
Content creation, marketing services, advertising services, news reporting, podcasts, interviews, strategy development and resource integration, etc.
Advantages
Global Influence Center : Known as the most influential overseas crypto media, it supports multiple languages (Chinese, English, etc.). It has over 1.5 million loyal crypto readers, 90% of whom are professionals, 500,000+ Twitter followers, and 50,000+ local community members.
Top industry reputation : Known for providing in-depth reporting and strong credibility.
A global media leader : Ranked at the top of global cryptocurrency media, with a particularly strong presence on Twitter/X.
High-quality global audience : WuBlockchain has the highest quality users, including Web3 high-net-worth users, venture capital firms, KOLs and industry experts.
Leading the Web3 Leaders Conversation : Engaging blockchain leaders to share insights, spotlight strategy, and drive forward-thinking discussions.
Top-notch content quality : A team of Web3 researchers and media professionals produces original and in-depth content.
Pricing Model
The prices vary according to different needs.
Client Examples (Undisclosed)
ChainCatcher (@ChainCatcher_)
Introduction - ChainCatcher:
Founded in 2018, ChainCatcher is a leading Chinese Web3 media and data services provider, with over 1.2 million users and over 1.8 billion views. Widely recognized for its cutting-edge and in-depth content, ChainCatcher has become a vital source of information for investors, practitioners, and developers. Our team members are currently located in Mainland China, South Korea, Southeast Asia, North America, and other regions.
Introduction - Rootdata (@RootDataCrypto):
Rootdata is a crypto asset data platform powered by the ChainCatcher development team. Dedicated to "making crypto investing simpler," Rootdata processes over 4.3 million search requests per month and has become the preferred data decision platform for 1.8 million crypto investors. In addition to ChainCatcher, Rootdata has established strategic partnerships with TokenPocket, ChainCatcher, Link3, Coingecko, and Tokenomist, reaching over 25 million users worldwide.
Service Channels
Official website - banners, news updates, popular articles, hot topics
Mobile apps - banners, news feeds, push notifications
New Media - WeChat, vertical media, traditional media, overseas media
Events - AMA, community interaction, live broadcast, offline events
Service Highlights
News, contributed articles, interviews, project analysis, research reports, translations, Telegram AMAs, X-Spaces, industry salons, and various advertisements for Rootdata.
Advantages
Project Growth : Bringing together high-quality industry media, community KOLs, social platforms and auditing agencies, providing multi-faceted resources to support the project's community growth and talent attraction, and helping to achieve value from 0 to 1 and 1 to 10.
Global Influence and Coverage : RootData's data and research content has been cited or reported by industry and mainstream authoritative organizations such as Binance Research, CoinDesk, CoinMarketCap, Cointelegraph, and the Wall Street Journal.
Influence indicators : higher frequency of use, more trust from investors, Rootdata has become the first choice for beginners and experts, with more than 1.5 million unique IP visits and 45,000+ daily independent visitors
Pricing Model
The prices vary according to different needs.
Customer Examples
PANews(@PANewsCN)
Introduction
Founded in March 2018, PANews is a leading think tank and information platform for blockchain and Web 3.0, providing forward-thinking insights and research reports to entrepreneurs and innovators within the industry. Both of PANews ' co-founders are recipients of the Forbes 30 Under 30 Asia award.
Notably, PANews is PANONY's (@PANONYGroup) news platform for institutional and retail investors, providing timely content analysis and insights into key trends and opportunities. PANews is also an official co-curator of Tencent News, focusing on daily blockchain ABMedia. PANONY is an incubator, investor, and advisor for crypto and blockchain businesses, assisting over 150 startups worldwide in developing effective market entry strategies for successful launches and providing consulting services to Fortune 500 companies on industry integration and expansion.
In other words, PANONY provides project consulting services, while PANews provides project media services.
Service Channels
Websites, apps, social media platforms, etc.
Service highlights and advantages
Breadth : Well-known trilingual journalists verify relevant news, and original content is published in Chinese, Korean and English.
In-Depth : Focused on providing in-depth commentary on important topics for entrepreneurs, developers, and executives.
Height : Exclusive access to candid interview insights from industry leaders in Asia.
Communications : brand identity, communication framework, content strategy, press releases and media relations, influencer/KOL relations, community, consulting/education/training, meetups/roadshows/conferences/speech, exchange relations, crisis management.
Business Strategy : Business roadmap, white paper consultation/audit, due diligence, market research analysis, consultant introduction, strategic investors, endorsement, stakeholder mapping, risk identification.
Marketing and Advertising : bounty campaigns, airdrop services, digital advertising purchases and implementation, channel marketing.
Creativity and Production : Corporate identity development, visual identity design, website design, application development, video production.
Pricing Model
The prices vary according to different needs.
Clients/Work Examples:
Foresight News(@Foresight_News)
Introduction
Foresight News is a market-leading forecasting service for future news and events, providing foresight planning to media, government, corporate, and PR clients. Covering future events in the UK, US, and globally, Foresight News helps newsrooms and press offices plan their coverage, optimize resource allocation, and ensure timely and relevant content.
Service Channels
Website, App, Foresight Wiki, Foresight Events, and more.
Service Highlights
Original articles, storytelling, interviews, research reports, news coverage, advertising, AMAs, Foresight campaigns, custom campaigns, content coaching, PR consulting, resource development, and more.
Advantages
Professional, research-driven content : Focuses on delivering in-depth, research-based content, often presenting detailed reports on industry trends, regulatory changes, and developments from a more analytical perspective.
Focus on Institutional and Regulatory News : Highlights institutional and regulatory developments in the crypto space, a segment often overlooked or undervalued by mainstream media.
Featured Event : Hosts a flagship annual event in Hong Kong, featuring top crypto influencers. Foresight News provides comprehensive coverage of the event and its potential market impact.
Insightful Opinions and Analysis : We also offer a range of analytical content, such as expert opinions and market insights, to provide readers with more in-depth information than just news.
Pricing Model
The prices vary according to different needs.
Customer Examples
not disclosed
Odaily (@OdailyChina)
Introduction
Odaily is a leading Web 3.0 content platform in the Asia-Pacific region, with an exclusive strategic partnership with 36Kr. Odaily specializes in producing news, in-depth analysis, and industry research covering blockchain technology, crypto assets, decentralized protocols, and other cutting-edge fields. Odaily is committed to providing integrated marketing services to leading companies in the industry.
Service Channels
Websites, apps, social media, WeChat, traditional media platforms, etc.
Service Highlights
News, articles, research, banner ads, app push, AMAs, X-Spaces, offline meetups, hackathons, industry resource integrations, etc.
Advantages
Extensive Market Coverage : Odaily covers a wide range of topics, from market trends, technical analysis, and blockchain developments to regulatory updates, with a particular focus on China. Its global perspective provides readers with in-depth insights into both local and international crypto markets.
Clear and In-Depth Analysis : Odaily often goes beyond basic news updates to provide in-depth analysis of market events, trends, and emerging technologies. This thoughtful analysis helps readers understand the fundamental factors driving market changes, providing greater value than superficial reporting.
Strong local network : In addition to its exclusive partnership with 36Kr, a traditional media outlet focused on tech and finance, Odaily has extensive connections across traditional media sources and the crypto ecosystem, providing exclusive insights and news that may not be available to other media outlets. Its close ties with key traditional media players in China's rapidly developing crypto market give it a unique advantage.
Innovative content formats : Odaily uses a variety of formats, including articles, interviews, podcasts, and reports, to cater to different types of readers and listeners. This diversity helps attract audiences with different preferences.
Pricing Model
The prices vary according to different needs.
Customer Examples
not disclosed
TechFlow (@TechFlowPost)
Introduction
TechFlow is a media platform focused on providing news, analysis, and insights on blockchain technology, cryptocurrencies, and the digital economy. It covers a wide range of topics, from market trends and technological innovations to regulatory updates and industry developments. TechFlow is known for its clear and accessible content, designed to provide both new and experienced investors with valuable information in this rapidly evolving field. Its clean design and intuitive approach make it a popular choice for readers seeking reliable and accessible crypto news.
DeFlow is an innovative agency connecting top Asian creators, developers, and influencers with the global Web3 community. DeFlow owns TechFlow, a top Chinese media brand, and Diamondhands, an active video creator and community.
Service Channels
Websites, apps, social media, WeChat, twitter, etc.
Service highlights and advantages
Marketing Strategy : Provide an experienced marketing team to provide comprehensive Asian market consultation and strategy for the project.
Original Content : Provide high-quality content and the most comprehensive channel configuration. The core content team will conduct in-depth writing, including in-depth interpretation of project fundamentals, potential, and vision, and create original charts and examples to help readers understand.
Channel Release : Brand original content will be released on more than 10 channels and promoted in more than 20 communities.
KOL Services : We bring together various KOLs in the Chinese-speaking region, have first-hand resources and channels, and provide brands with efficient and cost-effective KOL services.
Event Planning : Plan and execute high-quality offline events according to brand requirements to strengthen the close connection between the brand, the community and partners.
Brand Design : Provide design services tailored to Asian culture, including branding, logos, official websites, emoticons, etc.
Pricing Model
The prices vary according to different needs.
Customer examples (not disclosed yet)
in conclusion
Before a project's Token Generation Event (TGE), it's crucial for project teams to collaborate with local crypto media outlets, agencies, and key opinion leaders (KOLs) to help boost pre-launch buzz and visibility. Furthermore, partnering with trusted local media outlets and KOLs can enhance a project's credibility, making it more appealing to Chinese users who may be skeptical of overseas projects.
Chinese crypto agencies are familiar with local regulations and can help ensure that a project's TGE complies with Chinese law, avoiding potential legal issues that could hinder its success. Local media and influencers (KOLs) also provide an effective channel to reach a highly engaged and relevant audience, enabling targeted outreach that resonates with the Chinese cryptocurrency community and boosts TGE participation. More importantly, they gain direct access to an active cryptocurrency community, which is crucial for building a strong base of early adopters and investors, crucial for a successful TGE.
In short, collaborating with KOLs/agencies/media, by increasing project exposure, credibility, and community support, especially before the project's TGE, largely ensures the project's smooth entry into the huge Chinese market. This is a decision that project owners must carefully consider and execute.
