Leaked price lists of over 200 crypto influencers reveal fees, wallet addresses and payment methods, suggesting promotional campaigns have become organized but lack transparency.
The list shows a tiered pricing scheme from USD10,000–USD20,000 for top-tier accounts to USD500–USD1,500 for small accounts, with multi-account packages and direct wallet payments, increasing the risk of manipulation and fraud.
- Leak reveals price lists, wallet addresses and campaign structures of 200+ crypto influencers.
- Most promotional content is not labeled as paid, blurring the line between organic and sponsored posts.
- Extra-contractual payments and influencer networks facilitate market manipulation and fraud.
Detailed pricing structure
The pricing table shows tiered fees: top accounts charge USD10,000–USD20,000/post, small accounts USD500–USD1,500/post, with multi-account plans and video pricing.
Listing wallet addresses and bundles demonstrates that the promotion is run as a structured service, allowing the campaign to achieve greater reach by coordinating multiple accounts at once.
Lack of transparency
The leak said more than 160 accounts accepted the deal, and the majority of posts were not marked as paid content, leading to a very high unpublishing rate.
Leak: price list of over 200 crypto influencers and their wallet addresses from a recent project that reached out for promotion. Of the 160+ accounts that accepted the deal I only saw…
ZachXBT, on-chain investigator, Twitter, 2025
The lack of labeling violates international advertising guidelines (e.g. FTC, ASA), making it difficult for retail investors to distinguish between organic content and paid promotion, leading to misleading information.
Paid advertising and the risk of market manipulation
Top influencers can influence Token prices with a single post, while small influencer networks amplify messages to create a widespread wave of interest.
Direct payments through wallets and few formal contracts thin the legal chain of custody, reducing accountability and creating opportunities for price manipulation or pump-and-dump campaigns.
Typical scam
Real-life example: CR7 meme coin Token once reached a Capital cap of USD143 million in minutes before crashing 98% in a Rug Pull ; many influencers deleted their posts after the event.
The act of deleting posts and making secret payments destroys evidence of promotion, making it difficult to hold responsible and recover damages for affected investors.
Industry Impact and Recommendations
Leaks expose organized but loosely supervised cryptocurrency promotion system, raising demands for tighter regulation and transparent disclosure rules.
Investors should be wary of unverified advertising; regulators should strengthen oversight, require payment disclosure, and enforce violations to reduce the risk of fraud and manipulation.
How does the leak affect investors?
It increases the risk of misinformation: it becomes difficult for investors to distinguish between organic content and paid advertising, leading to decisions based on manipulated information.
How to know if a post is a paid advertisement?
Look for public signs like “sponsored,” check the project’s origin, compare payment wallets if published; be suspicious if the content is too uniform and urges immediate purchase.
What can authorities do to fix this?
Improve payment disclosure requirements, on-chain chain auditing, cross-border coordination, and penalties for concealing paid advertising.
Can Influencers Be Liable?
Liability may be possible for failing to comply with local advertising regulations or engaging in misleading conduct, but prosecution depends on the evidence and the legal framework of each country.
