Live people, real people, bring me 30 million live people! Monad is approaching 400 million users. Of course, we can't fool ourselves. 400 million wallets doesn't equal 400 million people. A single studio can give you 10 million addresses—that's web3. In a permissionless world, sometimes being real doesn't matter. However, real people are the most valuable data in any world. Let's dive in! ⬇️ There are many projects working on real-person networks, but the vast majority have fizzled out, likely due to a struggle to find the right technical solution that aligns with market demand. The simplest involves human-machine verification. Slightly more complex ones incorporate on-chain interactions, and some even involve palm prints and iris scans. All of these approaches ultimately lead to the same goal: proving a person is truly a person. The endless stream of real-person verification projects demonstrates the enormous market here. After looking at so many projects, I've never quite grasped one question: why would users want to verify themselves? No project has seemed to offer a definitive answer. @KGeN_IO proposed an interesting concept, "Verification Economy VeriFi." Even more interesting is its solution: a gamified verification incentive flywheel that makes verification itself more fun and profitable. KGeN is the world's largest "Verified Distribution Protocol (VDP)." While Kaito focuses on attention distribution, KGeN focuses on verification distribution. By this definition, its business is to build a real user data base and help various protocols and businesses accelerate growth. Clearly, this business is very profitable, and indeed it is. Even before launching its coin, KGeN has already recorded $30.6 million in annual recurring revenue. On DefiLlama, it has maintained revenue for 24 consecutive months with steady growth, which is truly rare. [Source: t.co/9fwszir7c4] Compared to revenue, I'm more curious about how KGeN has attracted over 35.5 million users to join the network and contribute their real data. Note: there are no tokens. Let's first look at the technical aspects. The core of VDP is POGE: Proof of Gamified Engagement. Literally, it's a gamified proof-of-engagement solution. POGE builds a raw data source from online profiles, educational and academic networks, and business interaction data. Based on this data, it breaks down real-life attributes into various subcategories. To recap, it creates a persona through four core elements: ▰ Proof of Engagement ▰ Proof of Skill ▰ Social Proof ▰ Business Proof Piecing these pieces together, we arrive at a complete persona. Complete means possessing both personality and social attributes, not simply a human-machine verification. Therefore, this data is very expensive to sell. So why would users participate? The core logic is that POGE has designed a game-like user flywheel. Users enter through the KGeN app and earn Kcash by completing tasks. Kcash can be redeemed for rewards in the K-Store. Top-tier strategies often involve simple, unpretentious actions. Leveraging this small flywheel, KGeN grew from zero to over 30,000 real-world users in just two years. In India alone, KGeN has integrated students from over 3,000 universities, and in Brazil, KGeN also has extremely high penetration. KGeN has been profitable for the past two years. Who pays? Business clients. Categorically, KGeN's business clients primarily include AI developers who need professional data to train models, protocol teams eager to attract new users, and gaming applications looking to improve user retention. For example, KGeN's composable and scalable product architecture is ideally suited to DeAI's ongoing use of real-world user data. Partners like Sapiens, Sentient, Segmind, Mira, Perle, and AWE have brought them targeted users through targeted marketing, contributing over 10% of their ARR. Participation → Identity → Business This is KGeN's business flywheel, VeriFi. While the name might sound a bit awkward, a giant has undoubtedly emerged in this field. Remember this unfamiliar name, KGeN. Perhaps one day, we'll meet again at some top-tier venue. This is a soft-core science article. Through it, you can gain a basic understanding of the following: ▰ What is VeriFi? ▰ How KGeN builds its user and business flywheels ▰ It's still possible to rush before the TGE (not...) Author: anymose | A soft-core science writer * This article is for informational purposes only and does not constitute investment advice. Always remember DYOR!

a big monad

No, I see you getting rich.