Apple unveiled the iPhone 17, 17 Pro, 17 Pro Max, iPhone Air, Apple Watch Series 11, and AirPods Pro 3 at a press conference today. The iPhone 17 Pro Max launched with a 2TB storage version, priced at NT$72,900, breaking Apple's flagship price record. The event also unveiled Apple's most powerful chip yet, the A19 Pro, iOS 26, and the N1 chip. Notably, a SIM-free version will be available in the US, Japan, and other markets. Pre-orders will begin at 8 PM Taiwan time on September 12th, with the official release date being September 19th.
iPhone 17 starts at just under NT$30,000! Available in five colors and two capacities.
The iPhone 17 features a streamlined design with a 6.3-inch display and narrower bezels than the previous generation. It boasts three times the scratch resistance and enhanced anti-glare capabilities. Available in five colors: lavender purple, mist blue, sage green, white, and black, it comes in 256GB and 512GB capacities. The iPhone 17 starts at NT$29,900. Continuing with the perpetual policy, the package includes only the phone and a USB-C charging cable.
Center Stage front camera revealed! No more changing angles for selfies
The iPhone 17 features a new Center Stage front-facing camera. The 48-megapixel Fusion main camera captures crisp, sharp details and features an integrated 2x optical zoom telephoto lens. The Center Stage front-facing camera uses AI to automatically expand the field of view, eliminating the need to flip the phone for landscape selfies and allowing everyone to fit in the frame even when held vertically. The Center Stage front-facing camera supports 4K HDR ultra-stable video recording and can record simultaneously with the front and rear cameras. It also features improved understanding of skin tones, brightening portraits.
The new A19 chip makes the i17 more power-efficient
The iPhone 17 is equipped with the A19 chip, which utilizes third-generation 3nm technology. Its six-core CPU is 1.5 times faster than the A15 Bionic chip in the iPhone 13, and its five-core GPU is over two times faster. This delivers enhanced graphics processing capabilities and a superior mobile gaming experience. Each GPU core features a built-in neural accelerator to help run powerful generative AI models on the device. The iPhone 17 boasts up to 30 hours of video playback, an increase of 8 hours over the previous generation.
iPhone 17 Pro Max launches 2TB storage model! Priced at $72,900, it breaks Apple's new record
iPhone 17 Pro and iPhone 17 Pro Max are available in 6.3-inch and 6.9-inch sizes, with the iPhone 17 Pro available in 256GB, 512GB, and 1TB capacities. The iPhone 17 Pro Max is available in 256GB, 512GB, 1TB, and, for the first time, 2TB capacities. The iPhone 17 Pro is available in Cosmic Orange, Space Blue, and Silver.
The cheapest iPhone 17 Pro 256 GB is priced at NT$39,900 in Taiwan, while the most expensive iPhone 17 Pro Max 2 TB is priced at NT$72,900, breaking the previous highest price of NT$58,900 for the iPhone series set by the iPhone 16 Pro Max 1TB.
The entire iPhone 17 Pro series is equipped with water cooling
The iPhone 17 Pro series is crafted from a lightweight, unibody aerospace-grade 7000 series aluminum alloy. Notably, the entire Pro series features a new water-cooling system, sealing deionized water within the back panel. This allows users to imagine even greater performance from the new generation of iPhones, including the ability to handle advanced AI models and a smoother gaming experience.
Apple's most powerful chip to date, the A19 Pro, has been revealed, catering to the demands of more powerful AI.
Powering the water cooling system is the A19 Pro, Apple's most powerful chip to date. The entire iPhone 17 Pro lineup is equipped with the A19 Pro chip, delivering up to 40% performance improvement over the previous generation. Apple specifically highlighted the A19 Pro chip's compatibility with AI models, image processing, and gaming, demonstrating its excellent performance in AAA games.
iPhone 17 Pro: Daytime shots are sharper, night shots are more detailed and layered
The iPhone 17 Pro series features three 48-megapixel Fusion cameras, delivering a significant leap in image clarity and detail. The new 48-megapixel telephoto lens utilizes a next-generation quadruple prism design, with a 56% larger sensor than the previous generation, resulting in sharper daytime shots and deeper, more detailed nighttime photos. Ultra-stable 4K HDR video recording ensures stable and clear footage, even while walking. It also fully supports Dolby Vision HDR, 4K 120fps, and ProRes Log.
iPhone Air debuts, just 5.6mm thick with no compromise on performance
In addition to the flagship and Pro series, this year also saw the debut of the iPhone Air, featuring exceptional lightness without compromising performance. At just 5.6mm, the iPhone Air is the thinnest iPhone ever, with a frame crafted from grade 5 titanium for a lighter yet durable design. The display is 6.5 inches, and the second-generation Ceramic Shield cover boasts three times the scratch resistance and enhanced anti-glare properties. The back also features a more durable Ceramic Shield.
The iPhone Air comes in four colors: Space Black, Cloud White, Light Gold, and Sky Blue. The price in Taiwan ranges from NT$36,900 for 256GB to NT$50,900 for 1TB.
The iPhone Air also features a new Center Stage front-facing camera with an 18-megapixel square sensor that captures a wider field of view and supports 4K HDR ultra-stable video recording. It also uses the same A19 Pro chip as the Pro series.
iOS 26 interface revealed! New N1 chip makes unlimited hotspots and AirDrop more stable
Also revealed were iOS 26 and the new Apple-designed wireless network chip, the N1, which supports Wi-Fi 7, Bluetooth 6, and Thread. In addition to supporting the latest wireless technologies, the N1 significantly improves the stability of AirDrop and mobile hotspots.
AirPods Pro 3 have longer battery life and twice the noise cancellation of the previous generation
AirPods Pro 3 were also revealed, boasting noise cancellation that's two times better than the previous generation and four times better than the first generation. They also offer a better fit and maintain stability even during high-intensity exercise. AirPods Pro 3 can connect to fitness apps on iPhone, measure heart rate, and even feature real-time translation. Furthermore, in noise cancellation mode, AirPods Pro 3 can play music for up to eight hours.
Apple Watch Series 11 adds high blood pressure notification feature
Apple Watch Series 11 offers up to 24 hours of battery life, and fast charging mode provides up to 8 hours of battery life in just 15 minutes. The hypertension notification feature on Apple Watch uses data from the optical heart rate sensor to analyze how the user's blood vessels respond to their heartbeat. The algorithm analyzes 30 days of data and notifies the user if it detects persistent signs of high blood pressure.
How to buy iPhone 17? Officially released on the 19th Taiwan time
Apple's iPhone, which doesn't have a physical SIM card, will be sold in Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the UAE, the United States, and the U.S. Virgin Islands.
Pre-orders for the iPhone 17, 17 Pro, 17 Pro Max, iPhone Air, Apple Watch Series 11, and AirPods Pro 3 will begin at 8 PM Taiwan time on September 12th, with official releases on September 19th. Each customer is limited to two iPhone 17s, which can be purchased through trade-in or installment plans. It's worth noting that Apple has also officially announced the discontinuation of the iPhone 16 series, making it available only through resellers.
The article " iPhone 17 Pro Max price sets another record! Ultra-thin iPhone Air leaked: 2025 launch specs and release date revealed" originally appeared on ABMedia ABMedia .
