A new Korean drama, To The Moon, is set to premiere on Friday. The drama will focus on retail investors in the cryptocurrency sector chasing wealth through the 2017–2018 bull market.
At the press conference , an actress said she bought about $360 (500,000 KRW) of Ethereum years ago but kept it because she didn't know how to withdraw it.
Pursue a life-changing dream through crypto in To The Moon
To The Moon airs on MBC, South Korea's leading public broadcaster known for hit dramas such as Coffee Prince and Dae Jang Geum. The 10 p.m. Friday and Saturday timeslot is one of the network's primetime slots, ensuring wide nationwide reach. The series will also be available via streaming services in Taiwan, Indonesia, and India.
The plot revolves around three low-income women working at a large confectionery company. Frustrated with their stagnant office jobs, they turn to cryptocurrency investing during the country’s first major bull run, when regulations were thin and media reports of students and retirees investing their savings in digital assets.
The film, based on a bestselling novel published in 2021, reflects the realities of the 2017–2018 cryptocurrency craze. A woman's initial profits inspire her friends to invest, but their experiences yield mixed results, demonstrating both the promise and risks of unregulated speculation.
Director Oh Da-young describes the film as realistic yet entertaining, combining realism and humor with a light touch of romance.
“This isn’t a fantasy story with time travel or epic villains. This is a modest production that will resonate with office ladies.”
Chasing dreams through crypto in To The Moon
The main cast includes Lee Sun-bin, Jo A-ram, Ra Mi-ran and Kim Young-dae. Ra previously starred in the Netflix film The Good Bad Mother released in 2023, which garnered international attention. Lee Sun-bin recently Vai in the Netflix film The Potato Lab released in March 2025.
Ra revealed at a press event on Tuesday that she owns $360 (500,000 KRW) in Ethereum. “Sometimes it goes up to 600,000 won, sometimes it goes down to 400,000 won,” she said. “I don’t know how to withdraw it, so I just leave it there until it reaches 500 million won.”
The producers emphasize that the film does not glamorize cryptocurrency speculation. “We are not trying to tell the audience that they can get rich from investing,” Oh said.
South Korean Cryptocurrency Market Hits $3.15 Billion Daily Volume
South Korea’s cryptocurrency market continues to expand, recording a daily volume of around $3.15 billion. The country consistently ranks among the world’s largest markets, with Bitcoin and Ethereum particularly popular among young investors.
On Tuesday, Parataxis Korea, an institutional Bitcoin treasury platform, announced its first purchase of 50 BTC, marking the institution’s entry into the domestic market.
Meanwhile, regulators are preparing to launch a won-based stablecoin market to balance rapid growth with tighter oversight.
