World Liberty Financial is launching a debit card with Apple Pay integration, expanding its digital financial ecosystem.
At the Korea Blockchain Week 2025 – Impact Conference held in Seoul on September 23, co-founder of World Liberty Financial (WLFI), Mr. Zak Folkman, said that this project will soon launch its own debit card in the near future.
Chia to Folkman, the new debit card will allow users to directly link USD1 (a stablecoin issued by WLFI) and the World Liberty Financial App to Apple Pay. “Not today, but it’s definitely coming very soon,” he emphasized.
In addition to the debit card, WLFI is also preparing to launch a retail app that integrates payments and transactions. Folkman describes the app as a combination of Venmo (a popular P2P payment in the US) and Robinhood (a financial trading platform), providing an experience that combines quick money transfers with investment and trading elements.
Notably, WLFI has stated that it will not develop its own blockchain. Folkman explained: “We will never launch a separate chain for World Liberty Financial. Our philosophy is to be a technology and infrastructure neutral platform, focusing on building a bridge between traditional finance and on-chain markets, rather than chasing the trend of creating new chains or exchanges.”
World Liberty Financial launched in September 2024 with a DeFi and crypto orientation, quickly attracting attention thanks to the backing of some members of President Donald Trump's family. The project introduced two flagship products: WLFI Token and stablecoin USD1, with the ambition to become a strategic bridge between the traditional financial system and the blockchain economy.
