World Liberty launches debit card, says it will “never make its own chain”. Photo: CoinDesk
Never release private blockchain?
- At the ongoing Korea Blockchain Week 2025 in Seoul, co-founder Zak Folkman revealed that World Liberty Financial (WLF) is preparing to release a debit card , allowing users to connect the USD1 stablecoin and the WLF app directly to Apple Pay.
WLFI Operating Officer @zakfolkman delivering the keynote presentation at Eastpoint Seoul 🇰🇷 on the future of finance. 🦅☝️ pic.twitter.com/v0E9j5I0rn
— WLFI (@worldlibertyfi) September 22, 2025
- In parallel, the project is also developing a retail application, described as a cross between Venmo (P2P payments) and Robinhood (investing).
- Folkman boldly asserted that WLF will not build its own blockchain or exchange : “That goes completely against our stablecoin thinking. We have to stay neutral, not dependent on any chain or technology.”
- Stablecoin USD1 was launched on Solana with an initial supply of approximately 100 million Token. Unlike many Decentralized Stablecoin, USD1 is designed to be institution-friendly. This stablecoin is backed by cash-equivalent assets, aimed at cross-border payments and large-scale investments.
- Despite its decentralization goals, WLF still faces many skeptics. In early September, the project also blocked the wallet of TRON founder Justin Sun after a transaction to deposit 9 million WLFI on the exchange, raising concerns about the project's level of centralized control. Furthermore, Steve Witkoff - US special envoy to the Middle East - was also found to be holding WLFI worth more than 34 million USD.
Buyback, Token burn & unlocking worries
- To reassure investors, WLF recently approved a proposal to buy back and burn Token weekly, using all transaction fees from liquidation pools. Previously, more than 47 million WLFI were burned to reduce supply dilution pressure.
- However, the market is still tense before the Token unlocking . WLFI Derivative volume in the past 24 hours has increased by 500%, reaching ~4.6 billion USD, with open interest of nearly 887 million USD.
- To strengthen its global position, WLF has signed a memorandum of Mnemonics (MoU) with Bithumb , one of the leading crypto exchanges in Korea, opening up the possibility of cooperation in many new business areas.
- Launched in September 2024, World Liberty Financial (WLF) created a storm thanks to the support of members of the Trump family, with two main products: WLFI and stablecoin USD1. In just a short time, the Trump family has"pocketed" a huge profit from crypto.
- However, contrary to the initial glitz, WLFI soon faced harsh reality. A few weeks after listing , the Token price plummeted by 33%, and in the last 24 hours alone, it lost another 7.3%, falling to $0.2.
WLFI Token price movement since launch, CoinGecko screenshot at 01:40 PM on 09/23/2025
- In conclusion, Folkman admitted that WLFI prices will continue to fluctuate, emphasizing the long-term vision: “We are not in a short-term race. This is a multi-decade marathon, and we want to build products that have longevity.”
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