SEC XEM New Rules to 'Minimize' Product Launch Time for Crypto Companies
According to Bloomberg , SEC Chairman Paul Atkins said the agency plans to introduce a new regulation called “innovation exemption” for crypto companies as early as this year.
The rule would allow companies to launch products in the U.S. without having to comply with legacy regulatory requirements that were deemed cumbersome or inappropriate under former SEC Chairman Gary Gensler , the latest sign that Washington is shifting toward a more friendly stance toward digital assets.
Wall Street's top regulator seeks a year-end “innovation exemption” to let crypto firms launch products, reflects the SEC's friendlier stance https://t.co/LWaMXrfvqo
— Bloomberg (@business) September 23, 2025
Why is this news important?
Reduced regulatory barriers : Helps crypto startups quickly bring products to market without having to spend years applying for licenses.
Stabilizing the innovation environment : The SEC wants to create a clear foundation for companies to develop new technologies.
Increase US competitiveness : Help the US market not to "fall behind" Europe and Asia in the field of digital assets.
Related context
Since President Donald Trump took office (January 2025), there have been a series of notable changes in the digital asset sector , including many "pivot" steps by the SEC, making it more open to crypto.
The agency has withdrawn several lawsuits initiated under former Chairman Gary Gensler (Biden term).
The SEC also created a crypto task force to reshape its approach to digital asset regulation.
The news comes just four days after the SEC approved an accelerated approval process for digital asset ETFs , paving the way for them to be listed on stock exchanges and traded publicly. It follows the green light for crypto spot trading in the US, and the previous “Project Crypto” initiative.
Conclude
SEC wants to establish flexible mechanisms to promote crypto technology innovation.
The move could return the US to its position as a global hub for digital assets.
This is an important step, helping the US market "breathe easier" after many years of being considered too strict. If implemented, this "innovation exception" will be a historic turning point for the US crypto market before 2026.
The crypto community sees this as a “positive signal” but is also cautious, as the specific details of the new regulation have not yet been announced.
The new rules could pave the way for more blockchain projects to go public or go public . There are currently two organizations waiting for SEC approval for IPOs: The Ether Machine and Grayscale . However, the list of organizations that have expressed this intention is "countless", including: 10X Capital , OKX , TRON , Uphold , Telegram , Kraken , Bithumb ,BitGo .
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