MetaMask – the popular Web3 wallet developed by ConsenSys – has just announced that it will launch an on-chain rewards program in the coming weeks. This information was officially announced on the X platform (formerly Twitter), marking an important step in ConsenSys ' strategy to expand the Web3 ecosystem in 2025.
According to the announcement, MetaMask’s new program will offer a variety of attractive incentives, including user referral bonuses, mUSD stablecoin incentives, exclusive partner rewards, as well as opportunities to receive free Token . Notably, MetaMask expects to distribute over $30 million in LINEA Token rewards in the “first season”.
The LINEA Token is the native currency of Linea Network, a Layer 2 scaling solution on Ethereum incubated by ConsenSys . Linea launched in September 2024 with a total supply of 9.4 billion Token and attracted great attention thanks to its global Airdrop campaign.
MetaMask says that loyal users will not be left behind. Those who have been with the platform for a long time will receive special benefits, and MetaMask Rewards will also be closely linked to future MetaMask Token Issuance plans. However, the company emphasizes that this program is not a normal Token “farming” activity, but a genuine way to show gratitude and build a sustainable Web3 community.
It is not yet clear whether the program will be geographically limited, and whether MetaMask will implement anti-Sybil measures to ensure transparency. Some blockchain experts say that if MetaMask performs well in the moderation process, this could become one of the largest on-chain reward campaigns in 2025.
Previously, in mid-September 2024, Joseph Lubin – co-founder of Ethereum and CEO of ConsenSys – confirmed that MetaMask is preparing to launch the MASK Token , designed to promote the decentralization of some features in the MetaMask platform. Mr. Lubin Chia on The Crypto Beat podcast that MASK will “open a new era of user autonomy in the world of decentralized wallets”.
In parallel, mUSD – MetaMask’s own stablecoin – was also launched around the same time, issued by Bridge (owned by Stripe). According to current data, mUSD has a total circulating supply of about 87.7 million USD, operating on the Ethereum and Linea networks, although it is not a non-yield-bearing Token .
However, MetaMask’s announcement has also sparked some debate in the community. Some X users are skeptical about the way the rewards are implemented, while some long-time investors believe that this is a “strategic move” that will help MetaMask solidify its leadership in the Web3 wallet market. One prominent X user in the crypto community, “Gainzy”, quipped: “That’s great, no one will be upset or criticize.”
