Recently , BNB Chain has undoubtedly been the hottest topic in the cryptocurrency market. Since the "Binance Life" meme coin became popular at the beginning of this month, more and more investors have flocked to BSC to make money. Binance founders CZ and He Yi also frequently interact with the crypto community on social platforms, making many investors sigh: This is a Binance bull market.
Against this backdrop, He Yi published a lengthy article titled "Come! Let's Cultivate Immortality Together!" on Binance Square on October 10th. He used the metaphor of "cultivating immortality" to illustrate Binance's bumpy seven-year journey and also laid out a comprehensive blueprint for future development. The following are He Yi's key points in the article:
From the label of "MLM" to the forefront of compliance
In her article, He Yi first reviewed the background of Bitcoin's birth after the 2008 financial crisis. He Yi noted that crypto exchage were once labeled "pyramid schemes," but now the entire industry sits squarely on the same table as Wall Street traders. She emphasized that there are no ready-made templates for this journey. Through forks, elimination, and community trials, those who remain have learned discipline and a long-term perspective.
He Yi calls herself a "value investor" and a long-termist. She emphasizes that her long-term holdings are Bitcoin and BNB. The former is the foundation of the crypto market and the most decentralized asset, while the latter represents the exchange with the strongest user base and R&D capabilities, namely Binance. She has pledged to build the Binance team into "the best in the industry."
In response to increasing global regulation and external skepticism about Binance's operating model, He Yi also stated that Binance is increasing its investment in compliance. He Yi revealed that the compliance budget is more than five times the budget of Binance's product department. Third-party auditors have even described Binance as having a "compliance ceiling."
Accumulating market sensitivity through "face slaps"
He Yi makes no secret of her misjudgments. First, she criticized high-leverage contracts for "amplifying human frailty." However, after experiencing widespread user devastation during the 2019 bear market, she finally understood the market's need for hedging and ultimately launched the contract product, incorporating a testing and cooling-off period. She describes this experience as a self-inflicted slap in the face.
Regarding the meme craze, He Yi admitted that she initially viewed it as a "conspiracy." However, it wasn't until she saw professional investors (VCs and institutional investors) using Binance as a liquidity outlet that she realized retail investors were seeking fairness. She revealed that she choked up during the AMA, struggling to balance the interests of retail and institutional investors. Her journey from initially opposing memes to understanding them, and then ultimately becoming one herself, all contributed to her deeper understanding of community dynamics and ultimately contributed to the recent meme-coin craze, led by Binance Life.
"Tao, Fa, Shu, Qi": Encrypted Immortal Cultivation Framework
He Yi pointed out that starting a business, trading, and making money are essentially the same as cultivating immortality. She believes the key lies in implementing the four-layered structure of "Dao, Fa, Shu, and Qi." She explained that Dao represents the laws of the world, and only those who follow them can achieve long-term success; Fa represents company culture, such as user-centricity, freedom, collaboration, and humility; Shu refers to marketing and strategy, which are short-term measures; and Qi refers to products and tools, which require rapid evolution.
Widely invite heroes to participate, give priority to talents
Speaking of competition, He Yi stated that the market is vast enough and there's no need to attack competitors: "In the end, the battle in business is about who can best meet user needs." A global landscape requires diversity and expertise. She encouraged practitioners to continuously upgrade their knowledge, as this is the only way to maintain a firm foothold amidst drastic changes.
At the end of the article, He Yi left a recruitment invitation:
"The Binance sect is still short of talent, so this is still a recruitment post. Come join us in cultivating immortality."
