A quote from @austingriffith to pin above your desk: “You gotta go to people where they are.” Here are some lessons from our Advisor Session with Austin: • Meet users in their flow. Ship into wallets, DMs (Telegram/Farcaster), and browser extensions. Don’t make them come to you. • Show the “before → after” instantly. Landing page = 5 second demo of the value moment. • Earn trust with simplicity. Fix bugs first, then trim UI to the 2–3 core jobs people hire you for. • Prove it with real users. Co-build with 3–5 pilots; events + warm intros > cold outreach. Roadmaps don’t replace proof. •Align incentives and safety. Bake in sharing loops (contests/leaderboards), integrate must-have partners, and add consent/guardrails for AI. Monetize at the value moment (e.g., 402, per-reply, or simple subs). (And yes, @BitFinding's product Unblind got a “The thing I would actually use” from Austin). This session hyped up the teams and kept us going strong.