Trump branded crypto projects have lost one billion dollars of wealth in weeks, as memecoins named after the president and Melania collapse around 90 to 99 per cent and flagship tokens slump more than fifty to seventy five per cent.
Memecoins linked to Donald Trump and his wife Melania have suffered spectacular reversals, with both tokens now trading a fraction of their peak prices and dragging down the paper value of the wider Trump family crypto empire.
According to a Bloomberg analysis reported by NDTV, two Solana based memecoins named after the president and the former First Lady have plunged roughly 90 percent and 99 percent respectively from their highs earlier this year. The steeper fall is in the token referencing Melania Trump, which briefly spiked after launch before almost entirely round tripping those gains. Separate tracking by CoinMarketCap has also noted that the MELANIA token trades more than 95 percent below its all-time high, underlining how brutal the reversal has been.
These memecoins sit alongside more conventional ventures that were supposed to anchor a MAGA themed digital finance ecosystem. World Liberty Financial, a decentralised finance project promoted by Trump allies, has seen its WLFI token lose about 51 percent from its peak. Crypto brokerage Alt 5 Sigma and American Bitcoin Academy linked vehicles are down around 75 percent from earlier valuations, based on the same Bloomberg tally.
Taken together, Bloomberg estimated that the slide across Trump related tokens and equity stakes has erased more than 1 billion dollars of notional wealth for the family since late October, cutting the value of their crypto and crypto adjacent holdings by more than half in a matter of weeks.
The timing has been awkward. Trump has promoted crypto friendliness as part of his economic message, while his sons have been heavily involved in digital asset ventures and so-called anti woke investment funds that hold stakes in several government facing tech and blockchain companies. The sharp drawdown in the family’s own tokens underscores how exposed political branded coins are to speculative swings, thin liquidity and fast shifting retail sentiment.
For ordinary investors, regulators and market analysts, the episode is a reminder that celebrity and political branding does not shield crypto assets from basic market physics. If anything, the concentration of hype, leverage and retail hope can make the eventual comedown even harsher when momentum breaks.
