The blockchain gaming industry is evolving beyond its speculative nature into a practical, product-focused industry. As the overall market sentiment improves, expectations are growing for a mature business model.
The Blockchain Game Alliance (BGA), a Web3 gaming industry organization, assessed in its annual report released on the 11th that the industry is "restructuring toward greater operational efficiency and a product-centric approach." The report was based on a survey of over 500 blockchain gaming experts worldwide.
Industry optimism, which plummeted in the second half of 2024, has now recovered to 65.8%. The focus of the gaming revenue structure is also shifting from a token-centric economy to a sustainable revenue model. The report emphasized that this shift represents a structural shift beyond a simple market rebound.
The report analyzed that “the most obvious change across the industry is the realignment toward a ‘sustainable economic structure,’” and that “now, growth is being driven by high-quality game development, a robust revenue model, and the establishment of a payment infrastructure that supports a large-scale real economy.”
This represents a shift from relying on short-term profit-driven token distribution and NFT sales, as in the past, to prioritizing long-term user experiences and securing real revenue. Industry insiders believe this trend could lead to true market maturity.
🔎 Market Interpretation
The blockchain gaming industry is shifting away from its initial speculative model and toward generating real profits. High-quality games and increased investment in commercial infrastructure could be key to future market growth.
💡 Strategy Points
- Long-term business model design capabilities are more important than short-term profits.
- Sustainability is a top priority when designing the in-game token economy.
Investment in non-game elements such as payment systems and user-friendly UX is also necessary.
📘 Glossary
- Blockchain games: Games that operate based on smart contracts and NFTs, with enhanced asset ownership and transparency as key elements.
- Sustainable revenue model: A structure that can generate long-term revenue rather than a one-time token sale (e.g., in-app purchases, subscriptions, etc.)
TP AI Precautions
This article was summarized using a TokenPost.ai-based language model. Key points in the text may be omitted or inaccurate.
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