Coinbase is no longer positioning itself as a crypto-only exchange. The company is assembling an integrated, multi-asset platform designed to keep capital, activity and users within a single system.
That shift is backed by scale. Assets on the platform have increased fivefold over the past three years, surpassing $500 billion by late 2025. Coinbase is using it as the foundation for an “Everything Exchange” that brings equities, derivatives and prediction markets into a unified, on-chain environment.
At its recent System Update event, the company framed this strategy as a reconfiguration of how financial markets operate. Instead of competing with traditional brokers solely on pricing or features, Coinbase is migrating core market functions onto blockchain infrastructure, narrowing the gaps that have historically separated asset classes and settlement systems.
