PwC is increasing its investment in the crypto space, with the shift in the regulatory environment being a key driving factor.

Odaily Odaily reports that amid a significant shift in the US government's attitude towards digital assets, PwC, one of the Big Four accounting firms, is increasing its investment in cryptocurrencies and related businesses. Paul Griggs, PwC's US head, stated that this strategic shift began last year, primarily benefiting from the appointment of pro-crypto regulatory officials and the advancement of several digital asset-related legislations in the US Congress. Griggs pointed out that the regulatory framework surrounding stablecoins and the Genius Act are helping to boost market confidence in these assets, and asset tokenization will continue to develop, requiring PwC to be deeply involved in this emerging ecosystem. The report states that these statements reflect that changes in the policy environment are prompting traditional blue-chip institutions to reassess and gradually enter the digital asset market, which they had previously maintained a cautious stance towards. (Financial Times)