Today I won't be shill, but I'll talk about an interesting "anti-piracy" phenomenon. In the past, when a MEME coin appeared on a certain channel or associated with a celebrity, people would think that the coin was riding the wave of popularity, causing a surge in price, and then its future was "limitless" (you know what I mean). But now, the wind has shifted. Look at Hakimi; it feels like brands are actually trying to piggyback on its popularity. The most typical example is Joyoung. A "Hakimi Soy Milk" product quickly surpassed 100,000 units in sales, with pre-orders booked until January 2026. Ironically, this product has absolutely no connection to the listed company, yet it still caused Joyoung Co., Ltd. to experience two consecutive days of limit-up price increases. The power of a meme has become so great that it can bypass business logic and directly dictate capital market sentiment. Behind this is a change in the environment: 2025 may be the "Year One of Meme Awakening" for the Chinese internet. People no longer see memes as just emojis. After being bombarded by short videos and parodies, more and more people understand that a meme is a pure energy that can be directly converted into purchasing power and stock prices. This energy doesn't even need to be supported by "facts". So you see, after Joyoung, various "Hakimi" products have sold well: Weilong's "Hakimi Spicy Strips" have become popular prizes in social media giveaways; recently, "Crab Chicken Noodles" have become a viral sensation due to their pun, frequently trending on social media. This shows that when a meme becomes powerful enough, it automatically becomes a traffic portal and social currency, attracting all brands that want to connect with young people. When a brand starts to "reverse-hype" a meme, or even when investors are willing to pay for a "blunder," it means that the meme has become a "new type of hard currency" in the public's perception. So, what is the end of this energy? I think the goal is to transform it from an internet meme into a new type of New Year's gift and social present. What are some creative gifts to give to the kids and young people in your family when visiting relatives this holiday season? A bottle of Hakimi soy milk, a pack of Hakimi spicy strips, or even some Hakimi coins for your friends. It's not expensive, but it's fun enough to instantly bridge the gap and get everyone laughing. This is probably what that old advertising slogan should look like today: No gifts this holiday season, except for Hakimi. What do you think?