Paul Griggs of PwC said that regulations on stablecoins under the GENIUS Act are bolstering confidence in crypto and prompting PwC to move further into the Tokenize sector.
PwC is accelerating its involvement in crypto after years of cautious approach, as the firm believes the Trump administration's shift in stance on digital assets has opened up greater room for action for American businesses. Paul Griggs, PwC's senior partner in the US, told the Financial Times that PwC decided to "lean heavily into" crypto as Washington appointed crypto-friendly regulators and Congress pushed for new regulations for segments that banks and blue-chip corporations particularly monitor.
This shift is occurring as stablecoins are moving away from Vai niche tools for crypto traders and becoming mainstream payment infrastructures.
Stablecoin regulations and SEC guidance are bringing crypto closer to Wall Street.
President Donald Trump signed the GENIUS Act into law in July 2025, establishing a federal framework for regulating stablecoin payments and paving the way for banks to Token Issuance .
“The GENIUS Act and the regulations surrounding stablecoins, in my opinion, will create more certainty for stronger investment in this product and asset class,” Griggs said. “Tokenize of assets will certainly continue to grow. PwC has a compelling role to play in that ecosystem.”
At the same time, the regulatory environment at the U.S. Securities and Exchange Commission (SEC) is also shifting. Chairman Paul Atkins has stated that he wants clearer, more predictable regulations for the crypto market; according to Reuters , the SEC is developing new approaches to the issuance, custody, and trading of Token.
PwC stands at the heart of this need as one of the world's largest professional services networks, renowned for its auditing of publicly traded companies and its advisory services in tax, transactions, risk control, and risk management.
Easier legal procedures are boosting demand for Token auditing and expertise.
As crypto products enter regulated finance, clients need auditors who can examine reserves, governance, and disclosures, as well as advisors who can simulate the flow of money and Tokenize assets in a real-world system.
Previously, the Big Four placed high barriers to entry for many crypto customers in the US, partly due to skeptical signals from regulators and reputational risks following their collapses. Regulators have also long warned about consumer protection and the potential misuse of digital assets for fraud and money laundering.
As US policy becomes more friendly, Griggs said PwC is introducing crypto technology as a practical upgrade to payments, with stablecoins XEM as a way to make money transfers faster and cheaper in some areas.
PwC strengthens its crypto presence to serve new clients.
PwC has also begun accepting auditing contracts in the industry. Mara Holdings – a publicly listed Bitcoin mining company – has appointed PwC as its auditor for the fiscal year ending December 31, 2025, according to company filings.
Griggs said PwC had to build capacity before expanding, including high-level hires like Cheryl Lesnik. “We’re not going to jump into a business if we’re not fully equipped to execute it,” he told the FT. “Over the last 10–12 months, as we’ve seized more opportunities in the digital assets sector, we’ve strengthened our resources both internally and externally.”
This move is not an isolated incident. Deloitte has been auditing Coinbase since 2020, and KPMG is also aggressively marketing its compliance and risk management services for digital assets, as the Big Four prepare for a market where Tokenize and regulated stablecoins will bring traditional finance closer to crypto infrastructure.
