Prediction market platform Polymarket and Dow Jones , a leading global financial media group, announced a partnership on Wednesday. The two companies stated that Polymarket's prediction market data will be presented as a "dedicated data module" in The Wall Street Journal and several Dow Jones-owned media outlets, allowing readers to see real-time probability assessments of future events within news and market information.
Both parties announced the details of their cooperation, and market forecast data was included in mainstream media.
Both parties stated that this collaboration will integrate Polymarket's forecasting market data into multiple digital and print media platforms owned by Dow Jones. Related information will appear on the websites of publications such as The Wall Street Journal , Barron's , MarketWatch , and Investor's Business Daily , and will also be featured in select print editions.
Both parties pointed out that Polymarket's data will be presented as a "dedicated data module" rather than as part of a single news article, allowing readers to directly see the market's real-time probability and trend for a specific event.
Data is presented using data modules to enhance the interpretation of market sentiment and risks.
Dow Jones CEO Almar Latour stated that the purpose of incorporating forecasting market data is to help readers "better interpret market sentiment and assess potential risks."
Shayne Coplan , founder and CEO of Polymarket, pointed out that this collaboration combines Dow Jones' journalistic expertise with Polymarket's real-time market probabilities, allowing readers to see the market's immediate assessment of events while reading the news.
The 2024 US presidential election sparked discussion, causing a surge in the popularity of prediction market platforms.
Founded in 2020, Polymarket has grown rapidly in recent years, becoming one of the most prominent prediction market platforms in the United States and a major competitor alongside Kalshi.
In the lead-up to the 2024 US presidential election, the political markets on Polymarket received significant attention, with their price movements being seen as an indicator of the election outcome. Ultimately, the platform's market results were considered consistent with the actual election results, further enhancing its visibility.
Anticipating market expansion, exchanges and crypto companies are making moves.
In addition to Polymarket, the cryptocurrency industry continues to deepen its connection with prediction markets. In December 2025, Coinbase announced a partnership with Kalshi to launch an on-chain prediction market, demonstrating that predictive products are gradually becoming an important development direction for the crypto industry.
(Kalshi Research: Market Prediction "Inflation Forecast Accuracy" Outperforms Wall Street Analysts)
This article, which discusses Dow Jones' partnership with Polymarket and the incorporation of prediction market data by media outlets such as The Wall Street Journal, first appeared on ABMedia ABMedia .
