Strategy kicked off 2026 with the purchase of 13,627 Bitcoin worth $1.25 billion, bringing its total holdings to 687,410 BTC according to filings submitted to the SEC.
This move comes after a turbulent period at the end of 2025, putting pressure on the stock, creating a contrast between large-scale Bitcoin accumulation and MSTR's performance, which is sharply declining from its 2025 peak.
- Strategy purchased 13,627 Bitcoin at an Medium price of $91,519/ BTC, using two channels of stock sales to raise Capital.
- Total holdings increased to 687,410 BTC, with an average Capital of $75,355 USD/ BTC.
- MSTR has fallen by approximately 60% from its peak of $455.90 to around $162.23, despite signs of a short-term rebound.
Strategy purchased an additional 13,627 Bitcoin worth $1.25 billion.
Strategy purchased 13,627 Bitcoin at an Medium price of $91,519 per BTC, totaling $1.25 billion, according to filings submitted to the SEC.
According to SEC filings , the company kicked off 2026 with a large-scale Bitcoin purchase. The purchase amounted to 13,627 BTC, at an Medium price higher than the company's historical market price of $91,519/ BTC.
The transaction increased Strategy's total Bitcoin holdings to 687,410 BTC. Despite the high new purchase price, the average Capital basis across the company's entire holdings remains at $75,355/ BTC, reflecting accumulation from lower price phases.
These data further reinforce Strategy's "Bitcoin Standard" approach, a model that has impacted many businesses since 2020, when some companies began viewing Bitcoin as a treasury reserve asset.
Strategy to raise Capital by selling MSTR and STRC preferred shares.
Strategy financed the $1.25 billion deal by selling 6.8 million MSTR shares and 1.2 million Series A Perpetual Preferred (STRC) shares.
Specifically, the company sold 6.8 million MSTR shares, generating net proceeds of $1.13 billion. Simultaneously, Strategy sold 1.2 million Series A perpetual preferred shares traded under the ticker symbol STRC, raising an additional $119.1 million.
This "two-way" structure allows Strategy to quickly deploy Capital into Bitcoin, but also exposes shareholders to higher dilution risks and price volatility during unfavorable market periods.
MSTR shares are under pressure even as Bitcoin holds around $92,000.
While Bitcoin is trading around $92,118.27, MSTR stock has fallen sharply from its 2025 peak and is testing market confidence with the “Saylor Premium”.
The broader picture reveals a divergence between the underlying asset and the stock price. Bitcoin remains in the $92,000 range, and according to data, the Bitcoin trading price at the time of mention was $92,118.27.
Conversely, MSTR has declined significantly from its peak of $455.90 in July 2025. According to the publicly traded company's Bitcoin treasury tracking site, the stock is trading near $162.23, representing a retracement of approximately 60% from its peak.
Nevertheless, the market is showing signs of a short-term recovery. According to Google Finance , MSTR is up 4.90% at the time mentioned.
The buying spree continued when holdings reached 673,783 BTC on January 5, 2026.
Prior to the new transaction, Strategy's Bitcoin holdings reached 673,783 BTC on January 5, 2026, and continued to increase after the purchase of 13,627 BTC.
The new purchase comes after the company reached a holding of 673,783 BTC on January 5, 2026. This information places the purchase of 13,627 BTC within the context of a strategy of continuous position expansion, rather than as a single action.
At the same time, founder Michael Saylor posted a short message on X, further stirring up the community and reinforcing Strategy's image as a large-scale Bitcoin accumulation organization.
"Big Orange."
– Michael Saylor, X post (2026)
Conclusion: The strategy of "domesticating" volatility to increase Bitcoin supply market share.
The strategy is to accelerate again after the correction phase in late 2025, expanding Bitcoin holdings by embracing the volatility and risks of stocks instead of buying through ETFs.
Late 2025 is described as a “realignment” phase, allowing Strategy to reassess before deploying Capital on a large scale. This aligns with the company's cyclical approach to market entry, leveraging Capital windows to increase accumulation.
Compared to Crypto ETFs, Strategy doesn't just "track" price fluctuations; the company directly absorbs volatility through its Capital structure and stock price movements, while simultaneously increasing its Bitcoin holdings. This approach may highlight the "Saylor Premium," but it also exposes the premium to market scrutiny when the stock falls sharply.
Frequently Asked Questions
How much Bitcoin did Strategy buy in their latest transaction?
Strategy purchased 13,627 Bitcoin, according to published records, at an Medium price of $91,519 per BTC.
Where did Strategy get the money to buy $1.25 billion worth of Bitcoin?
The company sold 6.8 million MSTR shares to raise $1.13 billion in net cash and sold 1.2 million Series A Perpetual Preferred shares (STRC) to raise an additional $119.1 million.
What is the total amount of Bitcoin Strategy currently holds?
Following this transaction, the total amount held is stated to be 687,410 BTC.
What is Strategy's average Capital of Bitcoin?
Strategy's overall average Capital basis is stated as $75,355/ BTC, even though the recent deal had an Medium purchase price of $91,519/ BTC.
Why did MSTR stock fall sharply even though Bitcoin was around $92,000?
The content shows a divergence between Bitcoin price and MSTR performance, with a pullback of approximately 60% from its peak of $455.90 to nearly $162.23, putting the “Saylor Premium” to the market's test.
