The Anti-Playbook Behind Building A ₹18,000 Cr Real Estate Platform India's real estate market has always been a mess: Broken processes, zero trust, fragmented players everywhere. Most people avoid building in the space. But for Tanuj Shori and Kanika of Square Yards, it was a problem worth committing decades to. In the season finale of the Blume Podcast Season 4, Karthik sits down with Tanuj to unpack a decade of building with extreme frugality, fierce conviction, and zero venture capital in their early years. They walked away from comfortable careers in finance, sold nearly everything they owned (including their parents’ houses), and went all in on Square Yards. Tanuj’s rare ability to take big risks and course-correct just as fast helped turn a living-room experiment into a ~₹18,000 Cr real estate platform. And yet, the hunger of the IPO-bound company isn't satisfied. "We're in it for another 20, 30, 40 years. There's nothing else we know how to do." Here are our favorite earned secrets from the episode 🧵