According to Mars Finance, Simon Gerovich, CEO of Japanese Bitcoin treasury company Metaplanet, stated in an article on the X platform that the difference between companies holding Bitcoin and those that don't lies not in the strength of their "belief" in the asset. For most companies, Bitcoin has never even entered the management's discussion agenda—not because it was debated and rejected, but simply because it was never mentioned. Gerovich points out that management teams that seriously consider including Bitcoin in their asset allocation have already crossed a hurdle that most companies never approach: the willingness to withstand years of market misunderstanding in the process of implementing a long-term strategy. This is why very few companies globally actually adopt this strategy.
Metaplanet CEO: Whether a company holds BTC depends not on faith, but on the management's determination.
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