I once heard a brilliant observation with this phenomena -- There are so few areas in life where effort₍ᵢₙ₎ = results₍ₒᵤₜ₎ However, with fitness, there is a direct correlation that is undeniably 'fair' Men yearn for meaning and progress, and the gym is the first place people find it Once that relationship to your health is developed, men then have a better chance of iterating these lessons into the murky and unjust waters of everyday life