Magic Eden aims for the convergence of finance and entertainment, betting on a prediction market supercycle.
Magic Eden, an NFT marketplace, is focusing on the rapidly growing prediction market and betting industries, expanding its token ecosystem by strengthening token holder rewards and launching a casino platform. This strategy aims to accelerate real-world NFT-based use cases amidst what's being called a prediction market "supercycle."
“Speculation is mainstream now, and MagicEden will play a central role in this world,” MagicEden CEO Jack Lu recently said on X (formerly Twitter). “Business opportunities are growing amidst this convergence of finance and entertainment.” He continued, “Prediction markets have already permeated major events like the Emmy Awards and news, and sports broadcasts are overflowing with sportsbook banners. The market combining casual gaming and real-world betting is also expanding.”
Jack Lu's comments came on a day when prediction market volume reached a record high. According to analytics site Dune Analytics, daily prediction market volume reached approximately $814.2 million (approximately KRW 1.2031 trillion) as of the 15th, surpassing the previous record of approximately $701.7 million (approximately KRW 1.0369 trillion) set just a week earlier.
In the prediction market sector, Kalshi is driving the most active trading across politics, finance, sports, and entertainment, while Polymarket and Opinion are also growing their presence.
Casino platform 'Dicey' launches soon, with revenue sharing for token holders.
MagicEden plans to launch a new cryptocurrency casino and sportsbook platform, Dicey, within the first quarter of this year. The platform features a decentralized architecture that encourages users to host games, bet with friends, and engage with the community. Lu stated, "Dicey is a new experiment for MagicEden that will transform real-world gaming activities into a cryptocurrency-based experience."
MagicEden also announced a revenue sharing plan for token holders. The key point is that 15% of total sales will be returned to token holders. This revenue will be equally distributed through MagicEden (ME) token buybacks and USDC-based staking rewards. Starting in March, staking rewards will be paid monthly based on ME holding and deposit periods.
Despite the NFT slump, healthy sales remain strong, with signs of a rebound in 2026.
These measures come just as the NFT industry endured a severe winter, with its market capitalization shrinking by nearly 68% in 2025. According to CoinGecko, the overall NFT market cap fell from $7.95 billion to $2.5 billion in 2025.
This year's NFT Paris conference was also canceled due to the severe market downturn. The organizers stated, "We made every effort to drastically reduce costs and revive the event, but we concluded that it would be difficult."
Despite this, Lu emphasized that MagicEden maintained a "healthy marketplace structure," recording annual sales of approximately $24 million (approximately KRW 3.54576 billion) last year. He also reported that the NFT market has also been rebounding since 2026. As of January 20th of this year, the total market value of the NFT market had recovered to approximately $3 billion (approximately KRW 4.4322 trillion), a 28% increase compared to the beginning of the year.
Amid the emphasis on "practical use," prediction markets are becoming the new stage for NFTs.
As NFTs evolve beyond pure ownership to a tangible revenue stream, prediction markets and the betting industry are emerging as new opportunities. MagicEden's integration of a casino and community betting platform demonstrates a shift away from the "winner-takes-all" structure of NFTs toward a user-driven incentive model.
The "supercycle," where the lines between finance and entertainment are blurring, is a megatrend in itself. As CEO Lu put it, in an era where speculation is becoming commonplace, NFTs are increasingly likely to evolve beyond casinos and sportsbooks into a betting asset class.
💡 "NFTs are now bettable assets… Is your strategy ready?"
MagicEden is expanding into prediction markets and casino platforms, transforming NFTs into a real-world revenue model. Beyond simple ownership, NFTs are being redefined as a "betting asset class" amidst the supercycle of financial and entertainment convergence. Structures like "profit sharing for token holders" are no longer unfamiliar concepts.
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This article was summarized using a TokenPost.ai-based language model. Key points in the text may be omitted or inaccurate.
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