Most energy conversations start with scarcity. This one starts with abundance. Sunlight powers nearly everything on Earth, directly or indirectly. And yet we have almost no control over when or where we get it. Ben Nowack thinks that’s a solvable problem. @bennbuilds is the founder and CEO of @reflectorbital, a company building satellites designed to redirect sunlight from space, not as a thought experiment, but as a product. The company nearly died before it worked. Eight months in, Ben had $300 left and was living in a garage. He made a deliberate decision to go $50,000 into credit card debt to finish critical tests. At one point, he got down to $21 of available credit. A month later, Reflect raised its first round. Today, the company is preparing to launch its first revenue-generating satellites. This is a conversation about building conviction, finding the real market, and what might change when a fundamental resource becomes programmable. Listen here: YouTube: youtube.com/watch?v=z5dp0Gzz7m...… Spotify: open.spotify.com/episode/1Q3ag...… Apple: podcasts.apple.com/us/podcast/...…