UFC's officially licensed on-chain fan economy platform, @JoinFightID, will soon be listed on Coinbase and Binance Alpha via TGE. The pre-sale item $FIGHT on Hololaunch is finally going to TGE. The total demand across the two pre-sale rounds reached $183 million, resulting in an oversubscription of 122 times. UFC, as the world's most influential MMA organization, boasts an undeniable fan base and earning power. Fight is also a rare example in the crypto of directly partnering with an official international sporting event, making it arguably the project with the greatest potential for mainstream expansion this year. I've been following this closely since the pre-sale started, and recently there's finally news about TGE, so I'd like to share my understanding. What Fight does is give UFC fans an on-chain identity to continuously record their participation. The structure is very clear: - http:/Fight.ID: On-chain identity provided for fans and MMA fighters - FP (Fight Points): Non-transferable participation records, credentials for earning privileges and rewards. - $FIGHT: A tool for access, staking, and governance. Traditional fan tokens, used for predictions and player rewards, are prone to overdrawing on their intellectual property. Once the price fluctuates, passion is often diluted by market sentiment. http:/Fight.ID took a different path, attempting to establish a more equitable "profit-sharing relationship." It uses the FP points system to isolate pure financial games, allowing real fans to accumulate reputation assets that cannot be purchased through activity. This mechanism provides retail investors with a clearer profit logic. When fans interact, the boxers benefit from on-chain bonuses and exposure; when the boxers fight, fans share the event experience through tokenized exclusive rights and rewards. Instead of a one-way extraction from fans' wallets, the protocol fairly returns the commercial value generated by their attention to the audience. Brands wishing to reach these highly engaged users must purchase and burn $FIGHT. This means that the flow of funds within the ecosystem is beginning to incorporate external advertising and sponsorship fees, allowing token holders and active users to directly share in the benefits of the ecosystem's growth. In fact, the fan economy of commercial sports is well-suited for moving onto the blockchain. For example, establishing unique fan identities, the RWA marketplace for athlete cards and merchandise, and prediction markets are all better suited for development via Web3. This is one of the reasons why Fight has received widespread market attention. The points event is currently in its fifth season and ends on January 25th. You can also register a Fight ID and complete tasks to earn FP (Fight Points), which should be the last window before TGE (The Ultimate Game). It's free to participate, so I recommend doing it as a precaution. app.fight.id/signup?code=07800...…

This fits the narrative for 2026 – the Year of Sports 2026.