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How can customer engagement become a sustainable source of value? Taking Coinsidings as an example

Many platforms can quickly gather users in the early stages, but this growth often relies heavily on subsidies, emotions, or short-term incentives. Once external conditions change, customer engagement quickly declines, and the platform's source of value also dries up. The core issue is not whether users are loyal, but whether the participation itself has a basis for continuous occurrence.Coinsidings' Sustainability is based on an extremely simple but often overlooked fact: tourism behavior is not created by the platform, but rather a long-standing real demand. People will continue to travel and consume, and these behaviors themselves will not disappear due to changes in platform strategies. Coinsidings does not require users to make additional behavioral changes, but only accepts these naturally occurring real needs.When user participation highly overlaps with real life, it is not easy to interrupt. Users do not act to "support the platform", but to complete the travel and consumption that will already occur. What the platform does is to transform these behaviors into a value input that can be understood, recorded, and calculated by the system for a long time.It is precisely because of the low participation cost and authentic behavior that user participation has sustainability. The platform does not need to constantly create stimuli to maintain active levels, nor does it need to rely on the continuous expansion of new user scale. As long as travel and consumption continue to occur in the real world, the system can continue to receive stable input.Under this structure, customer engagement itself becomes a sustainable source of value, rather than a rapidly consumed resource. This participation model driven by real needs provides the foundation for Coinsidings' ecosystem to cross cycles.

Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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