Two major onchain social protocols changed hands in under 48 hours...@farcaster_xyz → @neynarxyz and @LC → @masknetwork. In @TheBlock__'s Jan 25 edition of *The Funding*, our Research Associate @jakub_rusiecki shared why crypto social is uniquely unforgiving: “distribution and network effects dominate,” and crypto adds extra friction around wallets, safety, moderation, and identity. He also pointed to a key lesson from early SocialFi: incentives can spark attention, but they don’t create durable reasons to stay, like consistently strong content or meaningful social loops. Where we land: this feels less like “dead” and more like a reset toward product + distribution realities. If you’re building consumer crypto social, we’d love to compare notes...