Are NFTs going/trending to zero? A lot of teams used NFTs as a stepping stone for liquidity events and beyond that really didn’t understand how to engage with their community, or continue to make them the centre of their world Probably because when the NFTs, token, and brand become fragmented, the belief is that all the opportunity from NFTs has been exhausted, and now the token and brand become the priority and focus Holders are then voyeurs of any success and, worse, continually asked to participate as transactional consumers, with little or no incentive to do so By not treating your NFTs and your holders with the respect and importance they deserve, you’re basically leaving NFTs This is extremely shortsighted in my opinion. Web3 is an amazing playground to test new ideas, technology, products, and experiences with your community, it’s such an incredible benefit and a fantastic resource When you build this within the walls of an aligned ecosystem, where growth and success are shared, where there’s a genuine feeling of “we’re all in it together,” then it can be incredibly powerful So when I hear “trending to zero,” it doesn’t just mean price, it means sentiment, interest, and belief. It means giving up instead of doubling down on the opportunity And if some founders believe this, that’s fine When they vacate NFTs in heart and mind, they leave a wide open space for projects that believe not only in NFTs, but that they, and their holders, are the most important part of an IP that wants to grow in the real world