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As a child, I loved reading self-help and business-themed WeChat public accounts, and I often shared them with DaMiao. Until DaMiao told me: selling courses to those who want to succeed makes it easier to succeed; telling stories to deceive franchisees makes it easier to succeed than participating in the franchise itself.
Gradually, I realized that their so-called one-person companies were all teaching people how to become bloggers and build accounts—essentially, IP incubation. After demystifying it, I discovered that the only thing bloggers who wrote public accounts to sell courses could actually do was sell courses. In an economic downturn, selling courses and self-improvement are just ways people seek solace from their own helplessness; they're not much different from fortune-telling or self-help.
Personally, I don't like this model that only generates traffic without any real business. It doesn't create any positive externalities for the market; it's just selling courses and teaching people how to create content. And what happens after the content is created?
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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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