As brands shift from broadcast to community-driven commerce, most are still using tools built for a different era — fragmented systems that weren’t designed for real-time, personalized conversations inside DMs. That’s the gap Misbah Uraizee and Farah Uraizee, founders of @nectarsocialai, saw early. They’re building the AI-powered infrastructure that turns social conversations into measurable revenue, helping brands treat DMs not as engagement endpoints, but as scalable sales channels. True Partner @tonysphere shares how Nectar turned the community management playbook on its head: trueventures.com/blog/the-soci...…