This chart is the perfect real-world example of price elasticity in action. Cut the price roughly in half (from about $65,000 to $30,000), and Tesla’s total potential market explodes by 16.6 times! We are seeing that impact of price cut from the new Cybertruck $59K Offer. Look at the graph: At the higher $65k average price, they could only reach the top 3% of the entire U.S. car market (the luxury buyers who can afford it). Drop the price to $30k, and suddenly they can go after 50% of the whole market. Bottom line: People already want Teslas. The real thing holding demand back isn’t desire — it’s simply whether they can afford one. Make it affordable, and the buyers show up in droves. h.t Ark for original chart