Content marketing is dying. GTM engineering is rising. Growth marketing has the biggest advantage in this shift: I’m in marketing since 2020. Before that I coded a bit, enough to understand automations & tools. But what always pulled me was research, writing, visuals, taking, distilling complex ideas into something simple. Content marketing felt perfect for that. Growth marketing was already booming. I even took a course by @VaibhavSisinty. Still, I chose content because creativity attracted me more than tools. But today, almost every good writer & creator use LLMs. Claude, GPT & others. The magic boxes can scan hundreds of sources & generate structured drafts in secs. With good prompting, they can even write close to one’s style. So the role of a “pure content marketer” is shrinking. What’s replacing it is growth marketing evolving into GTM engineering. A GTM engineer simply orchestrates AI tools & workflows to run research, content & distribution at scale. Growth marketers were always close to this world: > They experiment with tools > Automate workflows > Obsess over growth, distribution & revenue > Creating systems which will produce content One person can now do the work of an entire marketing team. Growth marketers sit at the intersection of tech, marketing & sales …and that hybrid skillset fits perfectly into this new world. If you want to be within Top 1% Marketing professional, pivot to Growth Marketing now.

Thank you for explaining current eli5 🤣