New media runs on speed. @pmarca on the OODA loop: "Speed wins." "If you can have a sustainably faster OODA loop processing cycle than the next guy... then if you think about what happens — let's say it takes an hour to figure something out." "It takes the other guy two hours to figure something out. Think about what happens is: you start out on even playing field. You both start your decision making cycles." "You make your decision within an hour. The other guy is still say, is inside his own OODA loop when you make your decision, right?" "He's only halfway through his process, he now has to start his process over, right — because you've changed the landscape. You've changed the parameters of what's going on. So he now has to go back and re-serve and reorient and start over." Observe, orient, decide, action.